What if the way you were raised is still running your life — your parenting, your business, your relationships?

In this episode, I sit down with Veenu Keller, family coach, speaker, and creator of the Parent Child Whisper Method, to explore the identity shifts that happen when we stop controlling and start connecting.

Veenu shares her journey from a suicidal latchkey kid in a Gen X immigrant household to one of the most sought-after family transformation coaches. 

With nearly 30 years of experience and children ranging from age 3 to 27, she brings a rare perspective on what it actually means to parent with love instead of control.

She explains parenting as guiding rather than dictating, giving children support without control, and using curiosity to build connection, including navigating AI as a tool rather than a replacement for parental presence. She discusses business growth through better questions, clearer positioning around the family as a unit, finding support roles, and implementing an awareness–accountability–action–acknowledgement framework.

This conversation goes deep: childhood freedom, generational wounds, building a business without comparison, and why curiosity is the smallest change that creates the biggest shift at home.

00:00 Childhood Beliefs to Adult Life

02:55 Swings and Childhood Freedom

04:38 Letting Go of Control

07:54 Latchkey Kid Origins

10:15 Tony Robbins Turning Point

11:35 From Self-Critic to Curious

14:41 Radical Self Love in Families

17:43 Parenting Without Control

21:17 Releasing the Controller Identity

23:11 Business Growth Through Story

25:45 Stop Wearing Every Hat

26:33 Build a Bigger Vision

27:02 Coach vs Mentor

27:52 Questions Drive Growth

28:41 Alignment Framework

30:09 I Am the Standard

32:22 Implement Fast to Win

36:13 Parenting as Bootcamp

39:26 Don’t Let AI Parent

42:04 Curiosity Over Criticism

43:00 Lightning Round Wrap

About Veenu:

Veenu Keller is a family coach and speaker who helps parents and kids stop fighting and start understanding each other again. She’s the creator of the Parent-Child Whisperer™ Method, and her mission is simple: help families create a childhood kids don’t have to recover from. She also specializes in   In-Home TurnAround which is not a general coaching program. It is a focused, four-day private intervention designed for families who require immediate clarity, structure, and measurable change. 

With nearly 30 years of experience, Veenu teaches practical tools that bring more calm, respect, and teamwork into the home—without yelling, threats, or power struggles.

She’s trained through the Robbins-Madanes Institute and is also a Tony Robbins Trainer and former Head Training Coach for Joseph McClendon III.

Today, she works with families—and trains coaches—around the world, helping homes feel safer, calmer, and more connected.

Connect with Veenu:

Website: https://veenuinspires.com/

Facebook: https://www.facebook.com/veenu.keller

Instagram: https://www.instagram.com/veenuinspires/

Chatter Matters cards: https://veenuinspires.com/chatter-matters/

Parent-Child Whisperer™ Coaching Certification: https://veenuinspires.com/parent-child-whisperer/

What happens when your identity is tied to income… and it disappears overnight?

In this episode, Lisa Lieberman-Wang—business and marketing strategist, TEDx speaker, and #1 international best-selling author—shares how she went from being a self-made millionaire at 30 to starting over after the MCI/WorldCom collapse, and how that season forced a complete identity shift around worth, perfection, and purpose.

With 35+ years of experience training and coaching leaders and entrepreneurs at scale, Lisa is the founder of the Mastery to Millions™ System, helping entrepreneurs, coaches, and experts scale to 7 figures through AI-powered strategy, sales psychology, and done-for-you systems. She’s been featured in major publications and on ABC, CBS, NBC, FOX, and The CW, reaching millions of viewers, and was recognized as a Top 25 Leading Women Entrepreneur.

We also dig into the systems that prevent burnout, what coaches overcomplicate, why imposter syndrome shows up even in experts, and what AI can realistically do today to help you scale faster—without losing your voice. Plus: a lightning round on mentorship, marketing channels, and the question she wishes more people would ask.

We explored:

• How Lisa’s early “money = worth” programming shaped her identity
• The WorldCom collapse: why concentrated wealth can disappear overnight
• The decision that helped her rebuild
• Relationship resilience during financial stress (and how roles saved the partnership)
• The E-Myth lens: artist / manager-leader / entrepreneur — and why you need all three
• Imposter syndrome in high performers
• Tony Robbins turning point + the values shift: money, perfection, and imperfect action
• Burnout prevention: delegate/automate/eliminate + weekly calendar review
• AI reality check: using AI with intention, building agents, and leveraging a team
• Why saying “no” to the wrong clients protects your business (and your nervous system)
• Lisa’s books: How to Build a 7-Figure Coaching Business + AI Marketing Mastery

Connect with Lisa:

https://lisaliebermanwang.com/

https://www.facebook.com/llwang

Download her books:

How to Build A 7-Figure Coaching Business https://www.howtobuilda7figurecoachingbusiness.com/7-figure-guide

AI Marketing Mastery https://aimarketingmasterybook.com/

00:00 Intro

02:32 Lisa's Early Aspirations and Career Path

05:22 Overcoming Financial Challenges

08:06 Building a Successful Business

15:13 The Role of Identity and Imposter Syndrome

18:20 Discovering Tony Robbins

28:10 Daily Routine and Time Management

29:06 Delegation and Letting Go

31:43 AI in Business

35:53 Building a Team

37:35 Secrets to Business Success

39:24 AI Marketing Mastery

46:39 Lightning Round Questions

In this first solo episode of Your Identity Shifts podcast, we unpack why your personal brand is no longer a “nice-to-have” and how staying low-key in 2026 has become the most expensive business decision you can make. You will learn what a personal brand really is (beyond logos and color palettes), why clarity now beats volume, and how to turn your “content chaos” into a wake that naturally attracts the right clients.

Together, we dive into the identity clashes that make you freeze before posting, the deeper nervous-system work no branding course talks about, and a practical path to becoming truly referable online.

By the end, you will see why your brand is the trail your courage leaves behind—and how to design it intentionally so that discovery calls, referrals, and DMs become a natural byproduct of who you are, not how hard you hustle.

You’re invited to join Dare to Be Visible. It’s a 12‑week experience where we do both: the deep identity and visibility work that makes being seen feel safe, and the practical personal brand and content systems that make showing up feel repeatable and clear.

⁠https://www.identhica.com/dare⁠

Use the code PODCAST at checkout for 10% off

Timestamps

00:00 – Why a personal brand is essential for business growth in 2026, not just “nice to have”

02:35 – Clear definition of personal branding and how it shows up in how people think and talk about you

04:49 – The four elements that shape your personal brand

07:10 – How market saturation and “sameness” are hurting solopreneurs

09:24 – The difference between focusing on sales versus brand

12:48 – Linking brand clarity + audience size = business results

14:33 – Why showing up online feels hard

16:43 – How low self‑permission limits your visibility

20:28 – Dare to Be Visible 

Connect with me on Instagram:

https://www.instagram.com/iseelightinyou

Check out my work:

https://www.millavisuals.com/

What happens when the kid who can’t finish a school presentation becomes the mentor behind some of the biggest names in the personal development industry? In this episode of Your Identity Shifts, Colin Boyd shares how he moved from the belief “What is wrong with me?” to “When I step on stage, I freaking rock”, and how you can do the same. We dive into his new book, One Presentation Away: Become an Irresistible Speaker and Convert More Clients, identity shifts, and the power of one signature talk to change your business and your life.

In this episode, we talk about:

• Colin’s early terror of public speaking and the childhood moment that created the belief “There must be something wrong with me.” 
• How he rewired his identity from “idiot” to “world-class trainer and speaker” using written identity statements. 
• The decision to niche into “selling from stage” and why choosing one problem and one audience tripled his business. 
• What a core premise is, why it’s the backbone of any high-converting signature talk, and how to start finding yours. 
• The biggest mistake coaches and experts make when selling from the stage (over-teaching!) and what to do instead. 
• Why Colin finally wrote his first book after nearly two decades in business, and how he actually got it done while moving countries. 
• The real preparation behind a “natural” speaker, including the client who practiced his talk 100 times before speaking right before Tony Robbins. 
• The simple truth: you don’t need five talks, you need one presentation, one offer… and reps.
  

Timestamps

00:00 – Intro

02:10 – How a random workshop talk quietly changed everything

05:45 – The school presentation disaster that rewired his identity

09:20 – Rewriting “I’m broken” into “I’m a world-class trainer”

12:35 – The moment he stopped being a “generalist coach”

16:10 – Big life decisions, sunk costs, and starting over (again)

19:50 – Why he treats every stage like a conversation, not a performance

22:05 – What a “core premise” really is in a talk or business

25:30 – The subtle mistake that kills most sales from stage

28:40 – How he actually wrote the book (without being a fast writer)

31:15 – One recurring webinar, one offer, surprising revenue

35:20 – The identity shift he wants every expert to make about speaking

Connect with Colin

• 📘 Get the book + bonuses: www.onepresentationawaybook.com 
• 📲 Send Colin a DM on Instagram and tell him you came from Your Identity Shifts: https://www.instagram.com/colinboyd/
• 🎙 Listen to Colin’s podcast: The Expert Edge Podcast – https://www.expertedgepodcast.com/
• 
  

Anneli Hansson doesn't look like a rebel. She'll tell you that herself. But rebellion has less to do with leather jackets and more to do with refusing to follow rules that don't make sense. And having the audacity to build a career on your own terms.

Anneli is a brand strategist, ICF coach with 20+ years of experience shaping brands across agencies, client-side roles, and entrepreneurship. She worked with global names like Coca‑Cola, Polaroid, and Levi’s, as well as emerging food/food‑tech startups.

In this conversation, we get into what it actually takes to build a personal brand rooted in who you are, not who you think you should be. Anneli shares her path from a tiny Swedish island of 400 people to cold-calling CEOs from a phone book, and how she learned that the thing you're most ashamed of might be your biggest strength.

We also talk about the real difference between marketing and branding, when to build a personal brand versus a company brand, and how to use AI in your work without losing the human side that makes brands connect.

If you've ever felt like an underdog, questioned your credentials, or struggled to own your voice, this one's for you.

What we cover:

• Why being a rebel doesn't require a leather jacket or being loud
• The difference between marketing strategy and branding
• Personal brand vs. company brand and when to build which
• How Anneli turned "attention seeker" into a strength
• Using AI for branding without losing the human element
• Why introverts often make better facilitators than extroverts

Timestamps: 

00:00 Intro

01:37 What does it mean to be a rebel at 51?

03:17 Growing up on a Swedish island with 400 people

05:56 ADHD, school, and writing "Oslo" on every answer

11:57 Moving to Chicago at 18

14:20 Her first job (let's just say it predates Tinder)

16:26 Cold-calling her way into a marketing career

21:16 Finding confidence in sales but not in credentials

23:03 Marketing vs. branding, what's the actual difference?

26:47 Personal brands vs. company brands

30:22 Working with Chris Do and the Future Europe tour

32:03 The two-word brand: Attention Broke-her

38:04 Building a personal brand in the AI era

44:24 How Anneli uses AI and where she draws the line

47:18 Brand Rebels for Good, the community

Connect with Anneli Hansson:
LinkedIn: https://www.linkedin.com/in/theannelihansson/
Instagram: https://www.instagram.com/theannelihansson/
Website: https://www.annelihansson.com/

Brand Rebels for Good: https://www.annelihansson.com/brand-rebels-for-good

I absolutely loved this conversation with Renée Marino, and I know you will too.

You may know her as Mary Delgado in Clint Eastwood’s Jersey Boys movie, or from her powerful performances on Broadway in Pretty Woman, West Side Story, and Chaplin. But Renée’s story goes far beyond the stage. She’s now a bestselling author, international keynote speaker, and communication coach who helps entrepreneurs, business owners, and creatives find their voice and speak with confidence in both life and business.

In this episode of Your Identity Shifts, we explore the moments that shaped Renée’s identity—both in the spotlight and in the shadows—and how communication became the foundation for every opportunity that followed.

We dive into:

• The powerful moment she spoke up—and landed the lead in Jersey Boys 🎬
• How to tell the difference between performing and authentic communication
• What to do when rejection feels personal (and how she turned it into fuel)
• Life lessons from Tony Robbins that helped her navigate grief, change, and growth
• Naming your inner critic (hers is “Judy”)—and how to take back control of your narrative
• Why “speaking up is your superpower” 🗣️—and how to build the courage to use it
• What it means to truly own who you are—even the parts you once tried to hide

This one is for anyone going through a transition, learning to be seen, or building something new from the inside out.

⏱️ Timestamps:

00:00 – Intro: Meet Renée Marino
01:55 – Who Is Renée Today?
03:40 – The Broadway Dream and Early Rejection
06:30 – Flipping the Script on Rejection
08:15 – The Power of Grounding in Who You Are
09:35 – Life-Changing Lessons from Tony Robbins
11:00 – Grief, Loss & Identity Shifts
14:00 – The Importance of Staying True to Yourself
16:15 – Owning Who You Are (Even the Messy Parts)
20:00 – You Are Not Alone: The Domino Effect of Sharing
23:00 – Judy, the Inner Critic: A Tool to Quiet the Voice
25:15 – The Audition That Changed Everything
29:45 – Speaking Up Is Your Superpower
31:30 – Performing vs. Communicating
34:00 – Why Imitation Kills Connection
35:45 – Communication ≠ Confrontation
37:30 – Repairing Connection and Releasing Resentment
38:10 – Writing Her Book: Becoming a Master Communicator
40:45 – The Story Behind the Book's Message
42:30 – What’s Next for Renée
44:00 – Closing & Free Resource Invitation

🎁 Grab the Free Resource:

The Secrets to Create Million Dollar Opportunities
Renée’s free guide reveals 7 powerful steps to unlock real opportunities through authentic communication.
👉 mastery.theconnectmethods.com

Connect with Renée:

• Website: reneemarino.com
• Instagram: @IamReneeMarino
• LinkedIn: Renée Marino
• Book: Becoming a Master Communicator — https://amzn.to/47iqRk4

In this episode of Your Identity Shifts, I sit down with the powerful and heart-centered Michelle Sorro, someone who’s walked through bold identity shifts with grace—and a whole lot of courage.

We talk about leaving behind what appears to be “success” to pursue something deeper, more aligned, and far more fulfilling. Michelle shares her journey from the bright lights of TV to building a soul-led business rooted in retreats, sacred circles, and conscious leadership.

We reflect on her move from LA to Austin, how it cracked her open in unexpected ways, and what it truly means to co-create your life from a place of surrender, love, and clarity. From spiritual awakenings to Tony Robbins breakthroughs to launching a wildly successful podcast and coaching business, Michelle reminds us that transformation is messy, magical, and completely worth it.

If you're a solopreneur, coach, or human in transition, this conversation will speak to the part of you that knows there's more. Come for the business wisdom, stay for the soul truth.

🎧 Don’t miss the ending—we talk about what’s next in human consciousness and how you can build a transformational business without losing yourself in the process.

(00:00) Intro

(00:48) Welcoming Michelle Sorro

(01:22) Reconnecting and Shared Memories

(04:08) Business and Spirituality

(07:47) The Move to Texas

(10:50) Austin's Initiation and Community

(17:57) Retreats and Spiritual Practices

(26:21) Embracing Uncertainty and Co-Creation

(30:13) Co-Creation and Humility

(30:46) From TV to Coaching: A Personal Journey

(32:00) A Life-Changing Event: Date with Destiny

(35:13) The Birth of a Podcast and Coaching Business

(37:27) Spiritual Awakening and Self-Love

(44:57) Embracing Vulnerability and Shadows

(48:22) Advice for Transformational Business

(55:40) Future Trends and Spiritual Insights

Connect with Michelle:

https://www.michelle-sorro.com/

https://www.instagram.com/michellesorro/

Upcoming Retreat:

https://www.michelle-sorro.com/soul-essence-retreat-ojai

Her Fire and Soul podcast:

https://www.michelle-sorro.com/podcast

In this episode of Your Identity Shifts, I sit down with the unstoppable Loren Lahav—a powerhouse entrepreneur, best-selling author, and speaker who’s been inspiring audiences for over 36 years. From waitressing to real estate, wellness, and global stages, Loren’s journey is a testament to the power of owning your truth, taking risks, and building success on your terms.

Loren shares how being patiently persistent, staying true to herself, and valuing relationships have shaped her career. We dive into her latest book, Stay True, her upcoming events, and the role of personal storytelling in creating a powerful brand. Plus, she’s got an amazing gift for the listeners of this podcast!

What You’ll Learn in This Episode:

✅ How Loren went from waitressing to building an empire
✅ Why persistence, authenticity, and relationships are key to long-term success
✅ How to overcome fear and step into the spotlight
✅ The secret to balancing passion and business growth
✅ Insights on writing a book, leading events, and empowering others

Timestamps:

(00:00) Intro
(02:22) Loren's Background and Early Life
(05:08) The Impact of Waitressing
(06:41) Defining Moments and Career Shifts
(12:23) Lessons from Personal Development
(16:01) Balancing Passion and Profession
(25:46) Family and Work Ethic
(29:11) The Value of Relationships
(33:49) Overcoming Stage Fright
(38:47) Navigating Media Appearances
(40:11) The Journey of Writing a Book
(43:04) Leadership and Training Experiences
(48:53) Event Planning and Execution
(53:34) Empowering Women Through Events

Connect with Loren 

https://lorenlahav.com/

📸 Instagram

OWN IT 2025 event

In this episode ofYour Identity Shifts, I sit down with the remarkable Ellie Shefi—a woman who has turned adversity into fuel for transformation. From overcoming abuse, homelessness, and cancer to becoming a federal attorney, business strategist, and founder of a women-led publishing house, Ellie has defied the odds and redefined resilience.

Despite being given 'death deadlines' by doctors, she refused to let circumstances dictate her life. Instead, she used her experiences to empower others, amplify women’s voices, and build brands with impact. In this conversation, Ellie shares how she evolved from a childhood 'defender' to a global advocate, entrepreneur, and best-selling author, offering practical strategies for turning personal challenges into a purpose-driven brand and business.

Whether you’re an entrepreneur, coach, or aspiring author, this episode is packed with strategic insights, motivation, and the message that we all have the power to rewrite our own stories.

What You’ll Learn in This Episode:

✅ How Ellie overcame profound hardships and turned them into opportunities for growth
✅ The pivotal role Ruth Bader Ginsburg played in her journey
✅ Whyfinding your voice is crucial for personal and professional success
✅ How toleverage storytelling to build a brand and business
✅ Thepower of authorpreneurship and why every entrepreneur should write a book
✅ How Ellie’s publishing house is helping women share their voices and make an impact

Episode Breakdown:

(00:00) Intro
(03:08) Ellie's Early Life and Career
(04:39) Overcoming Adversity: From Abuse to Advocacy
(06:37) Finding and Using Her Voice
(15:11) The Influence of Ruth Bader Ginsburg
(17:27) Building a Business to Fulfill a Dream
(21:52) Showbiz and Global Perspectives
(29:38) A New Perspective on Pain
(32:07) Embracing Gratitude and Perspective
(33:09) Empowering Women and Advocating for Change
(34:13) The Unexpected Journey to Business Strategy
(35:06) Pivoting During COVID-19
(37:51) Launching a Publishing House
(42:23) The Concept of Authorpreneurship
(49:49) Writing Your Story with Purpose

Connect with Ellie Shefi:

🌎Website  

📸Instagram
💼LinkedIn

📖Publish your book with Ellie
✍🏻 Writing RetreatThe Best-Selling Book Bootcamp™ 

Loved this episode? Don’t forget to subscribe, rate, and review the podcast! Share it with a friend who needs a reminder that resilience and reinvention are always possible.

In this episode of the Identity Shifts Podcast 🎧, I sit down with Scott Martin, founder of Groundswell Origins, marketing innovator, author of Groundswell: The Unseen Wave of Business Growth, and host of the Groundswell Origins Podcast.

We dive into Scott’s incredible journey—from mastering traditional marketing to pioneering sustainable growth strategies rooted in his surfing, surf art, and heli-skiing passions.

Scott shares why personal branding is a non-negotiable in an AI-driven world and how authenticity builds trust and lasting relationships. We explore the phases of building a groundswell—build, give, grow, transform—and how patience and strategy are the secret weapons behind long-term success.

Whether you're a business owner, a solopreneur, or someone navigating your personal identity shifts, this episode is packed with actionable insights to help you align your values, embrace authenticity, and make a lasting impact.

Let’s ride the waves of growth together. 🌟✨

00:00 Intro

04:46 Scott's Early Life and Influences

07:25 The Power of Personal Development

15:44 Building Groundswell: The Intersection of Passion and Business

26:15 The Phases of Growth: Build, Give, Grow, Transform

39:07 The Importance of Branding

39:25 Building a Brand vs. Immediate Cash Flow

41:42 Creating a Brand of Meaning

43:35 Personal Branding in the Age of AI

44:42 The Rise of Personal Brands

47:30 Building Trust Through Personal Branding

48:58 Connecting Through Shared Values

01:05:31 The Role of Values in Branding

01:06:59 The Process of Building a Personal Brand

01:09:33 The Power of Authenticity in Branding

01:14:45 Empowering Leaders Through Personal Branding

Connect with Scott:

http://Groundswellpodcast.com

Https://Groundswellorigins.com

https://scottmartin.org 

Get a free chapter of his book:

Https://GroundswellFreeChapter.com

Listen to his TedX talk: How Ideas Grow and Become ReMARKETable

https://youtu.be/J00ameBW3L0?si=OF7EZCK4k1iVfmFT