Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself thinking, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I’m going to be talking about how you find yourself there, how to get out of it, and what decisions to make in the process.

Topics discussed in this episode:

* Feeling like you have to be a jack-of-all-trades entrepreneur

* The balance of having too many team members vs. not enough

* Finding a content strategy that works for your unique business

* Who different members of your in-between marketing team might be

* The benefit of hiring an expert to get a wide-angle view of your business to help create a marketing strategy that works

Quotables:

“And here’s the question — do you really want someone doing work for you if they don’t REALLY want to be doing that work for you?”

Britney Gardner

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“What I found through writing that sales page and then writing the notes for this episode, is a realization that just because I can do something doesn’t mean I should.”

Britney Gardner

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“Your business is unique. So your content strategy should be fit for you and your marketing plan should be molded to your business.”

Britney Gardner

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“When you’ve hit your level of expertise in the marketing realm, there is going to be a next level and you have to decide what it’s going to be.”

Britney Gardner

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“Showing up online in a polished, streamlined way, does take a massive team.”

Britney Gardner

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Resources Mentioned

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