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In this episode we look closer at the old terms used in selling to understand what the research says about them and why these should be updated to move from being in a daily grind and battle to winning more sales simply through shifting your terms used with customers. Why call the person who answered the phone a gatekeeper instead of a pathfinder? Gatekeeper is setting up for a battle to get beyond the gate and pathfinder is a collaborative person helping you.

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Deal Breakers gives you the lens to see the deal the way the customer weighs their decisions. Stop losing the deals you should've won and click on the below link to get your copy of Deal Breakers.

Deal Breakers: Customers already have solutions to their problems. If you don’t coauthor their next chapter, you won’t close the sale.: Cutter, Jeffrey Michael: 9798257955235: Amazon.com: Books