You spend months working hard on a training only to launch it and hear crickets. If you can't mandate people take that training, what do you do?

This is where marketing comes in.

Marketing is a pretty different skill set than what most L&D teams have. And your marketing team may not have the capacity to support you with each new training.  That’s why nonprofit L&D teams need email marketing.

That’s what we’re exploring in this episode with marketing expert Julie Nichols.

▶️ Your L&D Team Needs Email Marketing. Expert Julie Nichols Shares Where to Start.

▶️ Key Points:
00:58 Why L&D teams need email marketing
07:20 The value of email marketing for L&D
10:53 How your L&D team can get started with email marketing
15:21 How to impact your target audience
18:29 Email marketing resources for L&D teams

Resources from this episode:

The marketing resources Julie recommends:

• Liz Wilcox’s email marketing membership
• Amy Porterfield
• The Lead Magnets Podcast
• The HubSpot Academy
• Julie’s Brand Strategy Online Course

Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collective

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Connect with Julie
Linkedin: Julie Nichols
Website: julienicholsmarketing.com

Connect with Heather
Linkedin: Heather Burright
Website: skillmastersmarket.com
Book an interest call with Heather here.

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Learning for Good is the podcast for nonprofit leaders seeking practical L&D solutions. Hosted by Heather, an experienced consultant, we dive into leadership development, instructional design, change management, and staff management strategies tailored to nonprofit organizations.

Discover how to implement impactful learning solutions, foster belonging, and influence senior leaders. Each episode provides the tools you need to confidently navigate high-level conversations and drive meaningful change within your organization.

Let’s create lasting impact through innovative L&D solutions!

Produced by Ideablossoms