Billion Dollar Sellers

Your margin is my opportunity - Jeff Bezos

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Summary: Kevin King breaks down how Amazon's Product Opportunity Explorer literally shows you where demand is not being met, walks through using Claude for Amazon keyword research, and digs into Amazon's new native 365-day price history feature that is about to kill the fake-discount game ahead of Prime Day. Plus a Modash survey on what influencer marketers actually get paid, an AI tip on structuring better Claude prompts, and more.

Key Points Discussed:

  • Amazon's Product Opportunity Explorer and the Unmet Demand tab — first-party shopper behaviour, not scraped estimates
  • Why high search with low conversion can be a listing gap, not always a product gap
  • Using Claude for Amazon keyword research — sorted, segregated PPC-ready keyword lists (negative, branded, competitor, intent-based)
  • Building your own custom Claude skills for your Amazon brand
  • "Your margin is my opportunity" — Marketing Misfits with Mike McClary live in Nashville at Ecom Mastery AI
  • Anthropic stake driving nearly half of Alphabet's $62.6B Q1 2026 profit and over half of Amazon's $16.8B pre-tax gains
  • Amazon's native 365-day price history feature on the product detail page (US, UK, India)
  • Rufus answering shopper questions like "Has this been on sale in the last 30 days?"
  • What this kills: the price-pump play, fake "lowest price of the year" claims, and lazy reference pricing
  • Pre-Prime Day playbook: 12-month pricing audit, beat the trailing 90-day average, and how Subscribe & Save / coupons / Prime Exclusive Discounts stack
  • BDSN AI Tip: a 7-piece structure for high-quality Claude prompts (task, context, reference, success brief, rules, clarifying questions, execution plan)
  • Modash 2026 survey of 400 influencer marketers — the $13K pay gap, geographic disparities, and fashion paying the worst
  • The "just add social media" trap and the unpaid-overtime problem driving turnover

    • Links Mentioned:

    • Chris Rawlings on using Claude for Amazon keyword research (video)
    • Download the Claude keyword research skill for free
    • Marketing Misfits with Mike McClary: Is Selling on Amazon Dead?
    • Marketing Misfits Newsletter
    • Online Seller Solutions: free Error 8541 catalog-matching guide
    • Modash 2026 State of Influencer Marketing survey (full PDF)

      • Hot Picks:

      • Amazon quietly closes a keyword stuffing hiding spot
      • GameStop offers $56 billion it doesn't have to buy eBay
      • Amazon opens its logistics network to all businesses

        • Stump Bezos Answer: Consumers are expected to spend $38 billion on Mother's Day this year.

        Parting Shot: "If you have a good story and weak positioning, you help sell a competitor's product." — April Dunford

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        Billion Dollar SellersBy Kevin King