Most businesses struggle with pricing—charge too little, and you're stuck in a race to the bottom. Charge too much without offering more, and customers walk. So how do you set prices that maximize margins without killing demand?

In this episode, Luke Peters, founder of a multi-million dollar appliance brand, breaks down value-based pricing—what works, what doesn’t, and the exact strategies he used to scale to $80M+ before selling to private equity.

You'll learn:

• The real reason brands fail at pricing (and how to fix it)
• Why niching down boosts margins and lowers stress
• How to test price points before launching a product
• The one mindset shift that makes pricing easy

If you're tired of competing on price and want to charge more, win more, and grow smarter, this episode is for you.

🔗 Listen now.