Today we're going to be dealing with market position. 

Knowing where you see yourself in your market is huge because if you can deliver on what your brand promises, it can take up a space of the market.

What is Brand Positioning

Brand positioning is the act of designing the companies offering an image to occupy a distinctive place in the mind of a target market. 

Questions you need to ask yourself to create your own brand positioning:

1. What do your customers want?

2. Can you deliver?

3. What are your rivals offering?

4. How can you differentiate yourself from your rivals? 

Key Takeaways

• Can you look at your market and see some white space? An opportunity to offer a new service that isn't currently taken by anyone else

• Getting it right the first time is crucial to the success

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