Today we are going to deal with your network.

What is Your Network

Your target market is your customers while your network is your peers. The people within your industry who will do business with you, for your customers.

Your Network is your Net Worth

Steps on how to grow your business using your Network

• Find out where people meet up
• Pick the key people of influence
• Keep a record of the people you meet

Key Takeaways

• In every network especially with social network, you want to be worth recommending. You have to be professional, able to deliver good service. You've got to help others, very generous with your time
• The key thing with all of this networking is to stay in everyone's awareness

People Mentioned

Matthew Kimberley

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Today we're going to be dealing with market position. 

Knowing where you see yourself in your market is huge because if you can deliver on what your brand promises, it can take up a space of the market.

What is Brand Positioning

Brand positioning is the act of designing the companies offering an image to occupy a distinctive place in the mind of a target market. 

Questions you need to ask yourself to create your own brand positioning:

1. What do your customers want?

2. Can you deliver?

3. What are your rivals offering?

4. How can you differentiate yourself from your rivals? 

Key Takeaways

• Can you look at your market and see some white space? An opportunity to offer a new service that isn't currently taken by anyone else

• Getting it right the first time is crucial to the success

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In today's episode, we're going to be dealing with target market. It is important to be successful. 

One of the biggest mistake in having a business is trying to sell to everyone. Narrowing down your market does not mean we are going to alienate everyone else and you are going to have fewer customers. 

How to define your target market:

1. Who do I want to work with?

2. What do you know about them?

3. Create specific marketing for them

4. Find out where do they hang out

5. It is not for everybody

Key Takeaways

Being generic in what you offer damages you. 

Trust is linked to loyalty.

You get to pick who you want to work with. At this age, you're not at the mercy of whoever comes through your door.

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How can I bring my personality to my brand? Brand personality is how your brand speaks, act, and behave.

You might be thinking that branding is only for large companies or big brands. What we want to do is to be very clear on our personality to attract the right people. After that, we will build rapport and compound it.

Why Brand Personality is important

• The personality that your brand amplifies becomes the extension of the consumer
• Empowers them to be seen as a certain way by others
• A vehicle in expressing themselves

How to define your brand personality

• Find a compelling personality
• Establish the personality, in the beginning, to be consistent
• Think of your brand personality as a person

Key Takeaways

Brand Personality is the human personification of a brand

Find a Personality that is compelling and fun

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Today we're going to talk about our brand vision. Many people often get confused or feel there's a huge amount of overlap between the vision and the mission statement. The difference is the mission statement lives in the now while vision is where the company is going to be where you want to take it.

What are you thinking to do with the company on a 5, 10, 15, a 20-year basis?

A good vision is an aspirational description of what the brand would like to achieve or accomplish in the mid and long-term future. It is intended to serve as a clear guide for choosing the current and future courses of action.

Outline what you want to achieve, why that matters to customers, and why that's going to inspire your staff.

Here are a few questions to help you begin to bring together a vision statement that's going to work for you and your brand.

1. What are your most important products and services?
2. What products and services will you never offer?
3. What is unique about doing business with your brand?
4. How would your customers describe your brand? How does that make them feel?
5. What type of work do you dream of creating?
6. What type of work do you dream of creating for your customers?
7. What type of work do you dream of creating for future generations?

Key Takeaways

• if your customers feel like that about your brand that super powerful they're going to want to stick with you reward you support you but they're only going to want to do it if they know what your vision statement is
• You keep your best stuff you attract more customers your business grows and then you can actually get better staff because their excitement what's happening and therefore you're getting better talent which means better customer service happier customers recommend you who grows and it all starts with something as simple as this.

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Today we're going to be dealing with your brand mission statement.  

Mission statement is something which many people get confused with vision statement.  

Vision statement is how you see the company going in the future. A mission statement is about the here and now and what the company stands for, what it delivers, who fall and what it’s purposes in a way.  

Why is Mission Statement Important 

The importance of a mission statement is to clarify exactly what your company stands for, what you do and to help unite both your customers and your team behind the scenes.  

What are the three main components of a Mission Statement 

1. Define what it does for your customers 

What does the business or the brand do for your customers?  

How does it benefit your customers? 

2. Define what it does for their employees 

What does it do internally for your staff your employees? 

What do I offer my employees? 

How do I make them feel empower? 

3. Why does it matter 

How am I going to put my mission statement together? What am I going to do? 

So to help you pull this together I've developed a formula which is a basic structure which will help get something down on paper then you can refine later. 

Formula: 

The first part is we - this would be where you are, talking about the business what you do to it. This is a combination of your staff, your product and even your founders.  

Next is help - this is where you put in your customers. 

In this episode, we're going to be talking about your brand values and beliefs. Why they matter and how to go about articulate them in a way that's going to attract your customers and strengthen your culture. By being clear about your beliefs and your values, it shows you stand for something. This is going to make it easier to find like-minded people who also share the same values and beliefs as you. This will help you form a deeper connection with them and will increase customer loyalty and help build your brand.  

What is the difference between values and beliefs? 

• A belief is something that you accept to be true.   
• A value is something that you hold to be important above all else.  

Often your values will underpin how your brand behaves. Your customers and staff need to know what are these, for consistency. They need to know what you stand for and what you don't. The problem becomes if you don't work out what they are. You could be hiring the wrong type of people, working with the wrong people, attracting the wrong type of customers.  

Now we go and ask ourselves a few questions:  

1. Can we see strong values and beliefs?  
2. How can we use that learning in our own development of our own Brand Foundation?  

Ask yourself:  

1. Which brands do you admire? 
2. Why do you admire them?  
3. What are their beliefs and what they stand for?  

It's easy you'll know the brands you already like. But when you begin to analyze what makes them tick and why you like them this will really help you work out what it is that's actually working for you.  

Today we're going to tackle your why or your purpose. 

The problem is without a strong why or a strong purpose behind why you do your business, you'll be vulnerable to a potential rival who does have one. I'm not saying you can't be successful without one. You can succeed but the vulnerability is when a competition enters your marketplace and they have a clear defined why. Many of your customers will probably leave you for them and even worse, any new customers we'll go to them as well. 

How to find out your WHY? 

1. Why are you passionate about your business? 

• Why would you work late at night?  

• Why do you look forward to coming into work in the morning? 
• What excites you about what you're doing?  
• What is inspiring? 

2. What can you provide that others can't? 

• Is there a particular unique insight into the business? 

• Have you worked in a place that has a high credibility with your audience?  
• Do you have a service that is unique to you?  
• Why are you passionate? 
• Why do you stay to this business?

3. What do you want to be known for? 

Today we're going to be talking about your Brand Story. All of the brands that I gravitate to tend to have a strong brand story. It's something that I can relate to or I can appreciate which makes me have a deep respect and understanding for that brand.

It's often this kind of relationship or attitude toward a brand that it's going to increase our loyalty toward that brand. 

We all know if we have loyal customers we have a greater chance of being able to grow our business using that loyalty to help us. 

If you don't have a clear brand story, it's going to be hard to become memorable. Today's society when there's so much competing for attention being memorable is a huge attribute when it comes to having a successful brand.  

This is why we need to get this right. We need to outline how to do it and then how to showcase that in your business so that people know about it and share it with others.

Key Takeaways: 

• Look back at your life outline any major moments that have changed your direction from a career point of view personal or professional. 
• Pick out anything significant that you can remember then refine that list down to the top five to seven key moments and try and work out what was the silver lining. 
• How did those moments change me for the better? 
• What was the lesson I learned from that? 
• The final bit is putting it all together. What are my goals for the future? Where am I taking my business? What am I going to be doing?  

Putting that all in a nice story so that people understand your vision and they're excited to be part of it.  

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