Today we're going to talk about our brand vision. Many people often get confused or feel there's a huge amount of overlap between the vision and the mission statement. The difference is the mission statement lives in the now while vision is where the company is going to be where you want to take it.

What are you thinking to do with the company on a 5, 10, 15, a 20-year basis?

A good vision is an aspirational description of what the brand would like to achieve or accomplish in the mid and long-term future. It is intended to serve as a clear guide for choosing the current and future courses of action.

Outline what you want to achieve, why that matters to customers, and why that's going to inspire your staff.

Here are a few questions to help you begin to bring together a vision statement that's going to work for you and your brand.

1. What are your most important products and services?
2. What products and services will you never offer?
3. What is unique about doing business with your brand?
4. How would your customers describe your brand? How does that make them feel?
5. What type of work do you dream of creating?
6. What type of work do you dream of creating for your customers?
7. What type of work do you dream of creating for future generations?

Key Takeaways

• if your customers feel like that about your brand that super powerful they're going to want to stick with you reward you support you but they're only going to want to do it if they know what your vision statement is
• You keep your best stuff you attract more customers your business grows and then you can actually get better staff because their excitement what's happening and therefore you're getting better talent which means better customer service happier customers recommend you who grows and it all starts with something as simple as this.

 

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