In this episode, we're going to be talking about your brand values and beliefs. Why they matter and how to go about articulate them in a way that's going to attract your customers and strengthen your culture. By being clear about your beliefs and your values, it shows you stand for something. This is going to make it easier to find like-minded people who also share the same values and beliefs as you. This will help you form a deeper connection with them and will increase customer loyalty and help build your brand.  

What is the difference between values and beliefs? 

• A belief is something that you accept to be true.   
• A value is something that you hold to be important above all else.  

Often your values will underpin how your brand behaves. Your customers and staff need to know what are these, for consistency. They need to know what you stand for and what you don't. The problem becomes if you don't work out what they are. You could be hiring the wrong type of people, working with the wrong people, attracting the wrong type of customers.  

Now we go and ask ourselves a few questions:  

1. Can we see strong values and beliefs?  
2. How can we use that learning in our own development of our own Brand Foundation?  

Ask yourself:  

1. Which brands do you admire? 
2. Why do you admire them?  
3. What are their beliefs and what they stand for?  

It's easy you'll know the brands you already like. But when you begin to analyze what makes them tick and why you like them this will really help you work out what it is that's actually working for you.