There are so many reasons why people may start a mezcal brand.  Some do it for the  money, some for love and some others because the craft has been in their families for generations. 

But regardless of how you started, nobody, to my understanding, has found a perfect formula to maintain exceptional quality while still paying the bills.

Without further adieu please welcome Sergio Garnier, from Ultramundo Mezcal,  and his rather atypical approach to owning a mezcal brand.