In this week’s episode of Poetry in Marketing, I’m bringing you a rhyming haiku (yes, it rhymes!) and some hard-earned wisdom, all while fending off two affectionate dogs:

Your mindset matters:

Scarcity thinking confines

Where abundance shines.

In this episode, we talk about the mindset traps that sabotage sales and marketing efforts: specifically the desperation that comes from scarcity thinking. That “what can I do to put you in this car today” energy? It reeks of fear. And it turns people off.

Instead, I break down how abundance thinking leads to better outcomes, stronger client relationships, and a whole lot less stress. Sales and marketing don’t have to feel gross. In fact, they shouldn’t.