In this episode, we sit down with Josh Cherry—a former U.S. Marine Corps helicopter pilot turned entrepreneur—whose journey is a masterclass in leadership, discipline, and building businesses that scale.
Josh shares how his 14-year military career, including three combat tours in Iraq and earning nine Air Medals, shaped his mindset around trust, systems, and high-stakes decision-making. But the real story begins when he transitions out of the military and into entrepreneurship—facing uncertainty, redefining identity, and ultimately committing to building something of his own.
Through the Mission Forward framework—Lean In, Let Go, Level Up, and Launch—we explore how Josh co-founded Delta Life Fitness and helped grow it into a national franchise with 75+ locations. He breaks down the systems, leadership principles, and mindset shifts required to move from operator to scalable business builder.
Now serving as President of MedLead Convert, Josh is focused on helping medical practices grow through smarter marketing and lead conversion—while also coaching and speaking on leadership and franchising across the country.
This conversation is packed with insights for anyone navigating transition, building a business, or striving to lead at a higher level.
Key Themes:
- Leadership under pressure and translating it to business
- Letting go of structure to embrace entrepreneurship
- Building systems that scale beyond the founder
- The realities (and myths) of franchising
- Creating mission-driven impact in business
Whether you're a veteran, entrepreneur, or leader in transition, this episode will challenge you to step forward into your next mission.