If you are setting out to create a business for yourself as an entrepreneur or even if you’re creating something smaller scale through a long-term project or launch, I think it’s important to define your why. What is it about this endeavor that motivates you? Putting numbers or dollar goals aside, what is the core essence of what you’re doing that is coming from your heart? Why does doing what you do matter to the people you are doing it for? Before starting anything like a business, what is your mission statement, your vision, and your values? In this episode, I talk through your mission, vision, and values.

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