Dale on the Daily

Your Network Is Your Most Overlooked Business Asset


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Ever wondered why some real estate investors seem to close deals effortlessly across multiple markets while others struggle to gain traction? The answer often lies not in their strategies or systems, but in the strength and relevance of their professional networks.

In today's fast-paced real estate market, who you know—and more importantly, who knows what you're trying to accomplish—can be the difference between struggling to find opportunities and having deals flow to you naturally. This isn't about collecting business cards or growing your LinkedIn connections. It's about strategically building relationships with people who align with your specific goals and can help you overcome obstacles you haven't even encountered yet.

Take my recent Chicago deal as a perfect example. Despite never having done business in that market before, I secured a property under contract and had it assigned to a buyer within two days—all through one phone call to someone in my network. This wasn't luck; it was the result of deliberately cultivating a relationship with that buyer long before I needed their help. We had previously discussed other potential deals that didn't materialize, but those conversations built the foundation for success when the right opportunity finally presented itself.

For wholesalers especially, understanding the distinction between acquisition and disposition is crucial when building your network. If you're focused on finding deals, connect with people who excel at selling them. If you're strong at selling, network with those who can find opportunities. Being crystal clear about your goals helps you identify exactly who should be in your network.

The most overlooked aspect of effective networking? Visibility. You must be vocal about what you're doing and where you're trying to go. People who want to level up their networks are looking for others with similar ambitions. Don't let fear of judgment keep you from fully engaging in communities filled with like-minded professionals seeking mutual growth.

Ready to transform your business through strategic networking? Start by evaluating your current connections against your goals, then take deliberate action to build relationships with those who can help you reach them. Your future success may be just one relationship away.

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Dale on the DailyBy Dale Kerns