Emma had always been drawn to making the world more beautiful. As an artist in Switzerland she taught adults how to paint and completed commissions for her own clients as she raised her children. But when her family moved to Sydney the door to her Next Chapter as flung wide open in ways she could not have imagined.
The GFC hit hard the family hard, as her husband was in the financial industry. Emma found herself needing to transform her hobby and skills into a business entity that could contribute at a higher level. Once she moved through what she described as the “middle class taboo”, the experience of admitting and accepting that “the system” of comfort she had known was no longer available, she took a deep breath, focused, and began to explore how she could generate income in a sustainable way.
“I started by looking at how I could transfer my current skills into a new endeavor. I knew the key was to create something useful, something that was really needed by people. My first Next Chapter. Bespoke Chairs, was delightful and I even won a Pitch Fest in Silicon Valley with my concepts, but the reality was it wasn’t generating enough income so I went back the drawing board.
I wrote out my Perfect Day as a business owner, how I really wanted to work and who with, and that helped me to identify what I did not want – which is the starting point for any new endeavor!”.
And on the heels of that discovery, helped along by research and awareness in Facebook Groups, Bespoke Backdrops was born.
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Thank you so much!