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Share Your Niche Is Not a Limitation It’s Leverage | Ep 31
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Your Niche Is Not a Limitation It’s Leverage | Ep 31
When you first went solo, you probably thought it would mean more freedom. But somewhere along the way, “being your own boss” started to feel more like working harder for less — lurching from one big project to the next, stuck in that feast-and-famine cycle, and trying to be everything to everyone just to keep the pipeline alive.
In this episode of Change Champions, Ped and Riley unpack what they call the freedom paradox: the belief that keeping your options open is what keeps you free, when in reality it’s often what keeps you stuck. Drawing on decades of experience building coaching and consulting businesses, they break down why resisting a niche dulls your “axe” and how choosing a lane can actually become the fastest route to creative and financial freedom.
In this episode you will learn:
Why “I don’t want to box myself in” leads to burnout and the feast-and-famine cycle
How the fear of missing out on opportunities keeps you stuck as a generalist
The simple psychology behind why people need a clear label for you to refer you
A real example of a generalist who narrowed her niche and unlocked a referral flywheel
How treating your own business as your best client creates true creative and financial freedom
If this conversation hits home and you’re tired of swinging a dull axe in every direction, make sure you’re on the newsletter. That’s where Ped and Riley go deeper into stories, systems, and tools to help coaches and consultants build focused, relationship-driven businesses with more leverage and less hustle.
Learn more and join the newsletter: leverageaccelerator.co
Timestamps:
0:00 – The Freedom Paradox
0:28 – Keeping Options Open
1:05 – Early Solopreneur Struggles
2:16 – Serving Everyone
3:41 – Fear of Niching Down
5:14 – Sharpen Your Focus
6:35 – Faulty Beliefs
8:04 – Why Labels Matter
9:55 – Feast-and-Famine
11:45 – Signs You Haven’t Chosen a Lane
12:59 – Past Success vs. Strategy
14:33 – Niche Example
16:18 – When Clarity Opens Doors
17:46 – Letting Others Define You
19:19 – Creativity After Niching
21:00 – Compounding Focus
22:08 – Building Leverage
24:40 – Less Effort, Better Results
26:06 – Final Takeaway
#BusinessGrowth #EntrepreneurMindset #CoachingLife
View all episodes
By Riley McGhee and Pedram ParasmandWhen you first went solo, you probably thought it would mean more freedom. But somewhere along the way, “being your own boss” started to feel more like working harder for less — lurching from one big project to the next, stuck in that feast-and-famine cycle, and trying to be everything to everyone just to keep the pipeline alive.
In this episode of Change Champions, Ped and Riley unpack what they call the freedom paradox: the belief that keeping your options open is what keeps you free, when in reality it’s often what keeps you stuck. Drawing on decades of experience building coaching and consulting businesses, they break down why resisting a niche dulls your “axe” and how choosing a lane can actually become the fastest route to creative and financial freedom.
In this episode you will learn:
Why “I don’t want to box myself in” leads to burnout and the feast-and-famine cycle
How the fear of missing out on opportunities keeps you stuck as a generalist
The simple psychology behind why people need a clear label for you to refer you
A real example of a generalist who narrowed her niche and unlocked a referral flywheel
How treating your own business as your best client creates true creative and financial freedom
If this conversation hits home and you’re tired of swinging a dull axe in every direction, make sure you’re on the newsletter. That’s where Ped and Riley go deeper into stories, systems, and tools to help coaches and consultants build focused, relationship-driven businesses with more leverage and less hustle.
Learn more and join the newsletter: leverageaccelerator.co
Timestamps:
0:00 – The Freedom Paradox
0:28 – Keeping Options Open
1:05 – Early Solopreneur Struggles
2:16 – Serving Everyone
3:41 – Fear of Niching Down
5:14 – Sharpen Your Focus
6:35 – Faulty Beliefs
8:04 – Why Labels Matter
9:55 – Feast-and-Famine
11:45 – Signs You Haven’t Chosen a Lane
12:59 – Past Success vs. Strategy
14:33 – Niche Example
16:18 – When Clarity Opens Doors
17:46 – Letting Others Define You
19:19 – Creativity After Niching
21:00 – Compounding Focus
22:08 – Building Leverage
24:40 – Less Effort, Better Results
26:06 – Final Takeaway
#BusinessGrowth #EntrepreneurMindset #CoachingLife