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Your Numbers Don't Match Your Reality | Martha Gordash
GROWTH PILLAR: Leadership & Ops
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A clear read on the four numbers every owner should track, the real difference between a bookkeeper, controller and CFO, and a simple weekly accountability rhythm that protects cash flow.
Most business owners feel busy, work hard, and still can't answer a simple question — where did my money go?
Martha Gordash is a fractional CFO and the founder of Success Profit Planning. She helps owners stop avoiding their financials and start using simple weekly systems to track profit and cash flow without the overwhelm.
In this conversation, Martha and co-hosts Bernie Franzgrote and Wayne Pratt unpack what's really holding small business owners back from their numbers — and what to do about it.
Key topics covered:
Connect with Martha:
Browse all episodes — K4B, ETW and CGN archive.
— PARTNERS ON THIS EPISODE —
Next steps:
Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.
We share perspectives. You make the decisions.
Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.
Until next time; keep building.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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By Bernie FranzgroteGROWTH PILLAR: Leadership & Ops
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: A clear read on the four numbers every owner should track, the real difference between a bookkeeper, controller and CFO, and a simple weekly accountability rhythm that protects cash flow.
Most business owners feel busy, work hard, and still can't answer a simple question — where did my money go?
Martha Gordash is a fractional CFO and the founder of Success Profit Planning. She helps owners stop avoiding their financials and start using simple weekly systems to track profit and cash flow without the overwhelm.
In this conversation, Martha and co-hosts Bernie Franzgrote and Wayne Pratt unpack what's really holding small business owners back from their numbers — and what to do about it.
Key topics covered:
Connect with Martha:
Browse all episodes — K4B, ETW and CGN archive.
— PARTNERS ON THIS EPISODE —
Next steps:
Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.
We share perspectives. You make the decisions.
Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.
Until next time; keep building.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.