Your Online Business Mentor

Join me and email marketing expert, Liz Wilcox, as we uncover the secrets to effortless email marketing. Liz shares her proven "Email Staircase" framework, practical strategies for crafting engaging newsletters, and tips for turning followers into paying customers without overthinking.

From her Survivor experience to her $9 membership packed with resources, Liz will inspire you to take imperfect action, ditch perfectionism, and build authentic connections through email. Whether you are new to email marketing or looking to up your game, this episode is packed with actionable insights!

Click here to watch the video version of this episode.

Episode Highlights:

• How Liz transitioned from RV travel blogger to email marketing powerhouse.
• The "Email Staircase" framework: turning followers into friends and friends into customers.
• Why overthinking is holding you back—and how to “just hit send.”
• A simple 20-minute newsletter writing framework that works every time.
• Using GIFs, visuals, and videos to build trust and engagement.
• The importance of consistency in email marketing.
• Key takeaways from Liz’s Survivor experience that entrepreneurs can apply to their email strategy.

Links & Resources Mentioned:

• Liz’s Email Marketing Membership: lydiamartin.info/emailmembership
• Subscribe to receive notifications of new episodes and resources: youronlinebusinessmentor.com
• Tools Mentioned:
  • Loom for creating quick video responses.
  • Descript for video and audio recordings.

Disclaimer: Some links may be affiliate links which means we earn a commission should you decide to make a purchase. We only share tools and programs we use and love.

Action Steps:

1. Start emailing! Even if it’s been a while, don’t overthink it—just write.
2. Try Liz’s simple framework for newsletters: Personal update → Segue → Content → Call to action.
3. Consider joining Liz’s membership for templates, resources, and support.

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Are you ready to create your first digital course but feeling a bit overwhelmed by the process? You’re not alone. During a recent live Q&A session, I tackled some of the most common questions about digital course creation, from choosing the right topic to overcoming the fear of competition. Below, you’ll find a recap of the key questions I answered, along with a list of resources that can help you kickstart your course creation journey.

Tools, Resources, Programs, and Links Shared:

Free Resources:

Get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course

Podcast Episodes:

🎧 Brainstorm Your Course Idea with AI and ChatGPT

🎧 How to Create an Online Course with Kajabi

Recommended Tools:

All-In-One Business Platform: Kajabi

A robust all-in-one platform for course creation, marketing, and delivery. Sign up through my link to get a 30-day free trial.

Email Service Provider: ConvertKit

Resource: A free email service provider that allows you to build an email list and create landing pages with a Buy Now button.

Video Editing Tool: Descript

A powerful tool for editing videos and podcasts by text, making it easy to clean up your recordings.

Recommended Programs:

Amy Porterfield’s Course Confident Bootcamp

Join this bootcamp to gain clarity on your course idea and get support from both Amy Porterfield and myself. As a bonus, you’ll receive an exclusive invitation to my Course Clarity Q&A session.

Digital Course Academy

Open just once a year, Digital Course Academy is the only implementation program of its kind that not only shows you exactly how to create your digital course like a pro — but how to market your course in a way that ethically (and authentically) enrolls more students than you ever thought possible every time you deliver it.

Ignite Membership

Get ongoing support, monthly masterclasses, tech tutorials, templates, and access to a community of like-minded course creators.
 

Click here to watch the video for this episode.

Connect with us:

Instagram | YouTube | Pinterest | Facebook

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Wondering how to make money online? Having the right strategy and tools can make all the difference. In this episode you'll discover 10 ways to monetize coaching programs, online courses, membership sites, digital products, live workshops, blogs, podcasts, and more. We'll guide you through choosing the right Kajabi plan and maximizing its tools for your business growth.

Learn more about Kajabi's Plans & Pricing 

Get step-by-step training and support as you build your online business - JOIN IGNITE

Read the blog for more tips.

Summary:

Here's a summary of the 10 Ways You Can Make Money with Kajabi, including links mentioned in this episode. (Complete transcript of this episode is below.)

1. Coaching

Kajabi provides robust tools for creating a coaching program. From scheduling sessions to invoicing, you can manage your entire coaching business on this platform. 

Sample Coaching Checkout Page in Kajabi

2. Courses

Create and sell online courses with ease. Kajabi allows you to build structured lessons and modules, complete with quizzes and multimedia.

Digital course example: The Digital Clutter Cure

3. Live Workshops

Host live workshops to engage directly with your audience. Use Kajabi’s event management and email marketing tools to promote and run your live events.

Workshop examples: Maximize Your Mac | Make the Most of Canva | Affiliate Marketing Workshop

4. Membership

Build a membership site where subscribers can access exclusive content.

Membership example: Ignite

5. Digital Products

Sell eBooks, templates, printables, and other digital downloads.

Digital Product Example: Business Profitability Tracker

6. Affiliate Marketing

As you build your audience, use Kajabi to share affiliate links with products, people, and programs you've partnered with. By sharing these recommended resources, you earn an affiliate commission.

Access my Tools Page

7. Blog

A blog can drive traffic to your website and converts visitors into customers. Kajabi’s blogging capabilities integrate well with their other tools.

Access my Blog

8. Podcast

Host a podcast directly on Kajabi. Manage your episodes, show notes, and even monetize your podcast through sponsorships and listener support.

See how I promote my podcast on Kajabi

9. Create Your Own Affiliate Program

Create your own affiliate program where others can promote your Kajabi products. This incentivizes your audience to spread the word and earns them a commission.

Learn more about our Partner Program

10. Kajabi's Partner Program

Join Kajabi’s Partner Program to earn a commission by referring new users to Kajabi. Promote Kajabi itself and earn recurring revenue.

Learn more about Kajabi's Plans & Pricing 

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Step into the world of financial clarity with growth strategist, Leandra Nisbet. This episode is a lifeline for entrepreneurs tangled in pricing and strategic planning. Leandra distills her expertise into powerful, bite-sized advice, giving you the tools to confidently manage and grow your business finances. Tune in and turn financial chaos into calculated success!

Topics Covered:

• The importance of finances in entrepreneurial growth and planning.
• Challenges faced by entrepreneurs when it comes to financial decision-making and pricing strategies.
• Leandra’s three-part framework for strategic financial planning.
• The significance of identifying your target audience and providing value that meets their specific needs.
• The necessity of developing a data-driven pricing strategy.
• The importance of having a structured financial and business operation plan.

Are you an entrepreneur struggling with your finances or uncertain about how to create a plan for sustainable growth?

For more information on how to tackle financial challenges head-on and set the course for a profitable future, check out these resources:

Join Financial Freedom Bootcamp: https://lydiamartin.info/ffbootcamp

Join Enlighten at https://lydiamartin.info/enlighten

Connect with us:

Instagram | YouTube | Pinterest | Facebook 

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Go behind the scenes of Ecamm, a live streaming and video recording tool, exclusively for Mac users. In this episode, I show you how Ecamm can dramatically elevate your videos, offering a seamless experience for you and your audience. Discover Ecamm's unique features, along with tips for enhancing interaction and engagement.

Watch the video for this episode 👉 https://www.banishbusinessclutter.com/blog/inside-ecamm-elevate-your-videos

Get a FREE trial of Ecamm Live 👉 https://lydiamartin.biz/Ecamm

Learn Ecamm with my Ecamm Made Easy Course 👉 https://www.banishbusinessclutter.com/ecamm-made-easy

Or, get Ecamm Made Easy FREE when you join our Ignite Membership 👉 https://www.banishbusinessclutter.com/ignite

Don't have a Mac? Check out Streamyard 👉 https://lydiamartin.biz/Streamyard

Connect with us:

Instagram | YouTube | Pinterest | Facebook 

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Whether you're launching your online business or scaling up, understanding how to attract the right audience and grow your email list is crucial. In this episode I chat with Visibility Expert, Tracy Beavers, who shares invaluable insights into why consistency in visibility strategies can make a world of difference. Listen in for concrete steps that will supercharge your email list growth.

To learn more, join Tracy's upcoming masterclass 👉 CLICK HERE

Get early access to content we share on the podcast and so much more. Join our Facebook Community for Course Creators & Coaches 👉 CLICK HERE 

Click here to join our IGNITE membership. 🔥 

Click here to watch the video for this episode.


Connect with us:

Instagram | YouTube | Pinterest | Facebook

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Have you ever daydreamed about crafting your own digital course, but felt lost on the first step? In today's heart-to-heart episode, we sit down with the incredible Amy Porterfield, who many lovingly dub the 'queen of digital courses.' Together, we unravel the magic and nuances of making a mark in online learning and turning your passion into profit.

Note: Doors to Amy's ‘Course Confident’ Bootcamp and Digital Course Academy are now closed, but reopening soon. Get on the waitlist 👉 https://lydiamartin.info/dca

Key takeaways from this episode:

• Discover the compelling reasons behind why you should consider a digital course, and learn whether it's an avenue even for those with a 9-5 or those dabbling in side hustles.
• Already a coach, consultant, or a service provider? Amy shares invaluable insights on pivoting from a 1:1 business model to leveraging your expertise in the vast realm of digital courses.
• Discover the perfect topic for your course using Amy’s 'sweet spot' method and get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course
• We then venture into the intricate world of pricing strategies (a.k.a. Course Math), showing you how to reach your personal revenue goals.
• Since creation is only half the battle – Amy dishes out key marketing techniques to ensure your course doesn’t collect dust on the digital shelf.
• If you've ever felt intimidated or held back by worries and limiting beliefs, listen in for Amy’s final words of wisdom that promise to inspire. Dive in and let’s chart a path to your digital course success!

Click here to watch the video for this episode.


Connect with us:

Instagram | YouTube | Pinterest | Facebook

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Take a deep dive into the world of text marketing, one of the most effective ways to elevate engagement. Joined by Dawn Barr, Customer Success Specialist from Project Broadcast, we'll demystify the process of setting up and executing powerful text campaigns that help you connect with your audience.

Click here to watch the video for this episode.

Key takeaways from this episode:

1. Why Text Marketing is a valuable tool to use in your business.

2. Identifying your communication needs which determines how you will utilize Project Broadcast.

3. How to get started with Project Broadcast, choosing the right plan, and setting up your first campaigns.

4. Strategies and tips to increase attendance rates for your events.

5. Setting up and automating your marketing campaigns for optimal results.

6. A quick guide on how to kick off your text marketing journey with two FREE TEMPLATES you can import into your Project Broadcast account.

💥 Get Project Broadcast and save 50% on your first month or get 2 months free plus 10% off an annual subscription at https://lydiamartin.info/ProjectBroadcast

Get access to TWO of the campaigns I use most often.

• A WELCOME campaign that sends a message immediately when they text a KEYWORD to your project broadcast number.
• A CALENDAR campaign that you can edit to send multiple reminders based on a specific date and time.

Here's how to import my templates into your account...

Go to BUNDLES, click on the 3 dots, then click IMPORT. Enter the codes below.

Welcome Campaign: 6W9MdRqbbCQ

Calendar Campaign: gpmDMLwmJdQ

📚 Check out Project Broadcast's tutorials HERE.

Join our premier membership for online business owners for access to monthly masterclasses, coaching, and a complete library of tech tutorials like this one! Join us in Ignite. 🔥

Connect with us:

Instagram | YouTube | Pinterest | Facebook

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Learn how to extract the gems from your own knowledge and mold them into an online course using Kajabi. You'll get a behind-the-scenes look of how to create your course inside Kajabi, step by step, and explore various theme options and design techniques to make your course stand out.

Click here to watch the video for this episode.

Key takeaways from this episode:

1. Brainstorm Your Course Idea: Learn how to extract the gems from your own knowledge and mold them into an exciting course concept.

For more brainstorming tips, I recommend watching THIS VIDEO.

2. Build Your Course with Kajabi: I'll take you through the process of creating your course inside Kajabi, step by step.

3. Design for Success: Explore various theme options and design techniques to make your course stand out.

4. Real-Life Examples: Get a behind-the-scenes look at courses I've built inside Kajabi for real-world inspiration.

💥 Get access to all that Kajabi has to offer:

30-Day Free Trial | Kajabi Training & Resources | Kajabi themes from Penny In Your Pocket 

🔥 Learn more about powerful tools you can use to create an online course: 

Kajabi | Canva | ChatGPT | MindNode

📚 Courses and programs mentioned in this video:

Ignite Membership | The Digital Clutter Cure | Countdown to Launch with Kajabi | Maximize Your Mac  | Challenge Launch Roadmap | Affiliate Marketing Workshop

👉 Join my Facebook Community at https://launchperspective.community

Connect with us:

Instagram | YouTube | Pinterest | Facebook

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com

Unleash the future of content creation as we delve deep into the world of A.I. for course brainstorming. Whether you're battling with a foggy idea or starting from scratch, this episode is your compass to navigate the vast sea of potential topics. Discover the power of ChatGPT's artificial intelligence and get your course created and launched!

Click here to watch the video for this episode.

Check out these resources:

👉 Free Guide: Brainstorm Your Course Idea with ChatGPT. This guide includes 10 dynamic prompts so you can create and market your online course + a bonus list of 100 course ideas in various niches!

ChatGPT: chat.openai.com

MindNode: mindnode.com

Connect with us:

Instagram | YouTube | Pinterest | Facebook

If you’ve built a course but sales aren’t consistent, your course isn’t the problem. Your delivery model is.

I created a free resource called The Course Evolution Guide that shows you how to turn what you’ve built into a cohort-driven experience that increases revenue, engagement, and student transformation.

Download it at https://launchwithlydia.com/evolution.

Explore all online business resources, courses, and programs at https://launchwithlydia.com

Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi

Connect with me:

• Instagram: https://instagram.com/lydiamartinbiz
• YouTube: https://youtube.com/@lydiamartinbiz
• Substack: https://launchwithlydia.substack.com