After seven years of research, Zora Artis and Wayne Asplandreveal why leadership teams leave strategy meetings with completely different understandings — and why comms is left to fix the fallout.

This month we’re replaying an episode from Stories & Strategies, the official podcast partner of the IABC World Conference 2026.

Tune in as host Doug Downs chats with Zora and Wayne tolearn what’s really driving the gap and what communicators can do about it. Get a preview of this global study ahead of their presentation at IABC World Conference 2026.

Special thanks to Stories & Strategies for producing this episode, and their partnership with IABC. Follow them online,or via Spotify and Apple.