Most people think they have an outreach problem.

They don’t.

They have a broken system behind it.

In this episode, we break down how one simple shift took conversion rates from 3% to 21%… without burning trust or spamming people.

Most outreach doesn’t fail because of effort.

It fails because the system behind it is broken.

In this episode of The AI Edge Podcast, Louis Fernandes sits down with Troy Hipolito, founder of Troy Agency and creator of Skoop, to break down how relationship-driven systems outperform brute force outreach every time.

This is not about scripts, hacks, or sending more messages.

It’s about structure, timing, and building a system that creates a buying environment instead of forcing a sale.

Inside this conversation:

• Why “more outreach” actually kills conversions
• The 3% → 21% conversion shift using simple video + context
• How to build multi-channel systems that work together
• Why most founders are selling the wrong thing (and don’t realize it)
• The difference between automation that scales vs. automation that destroys trust
• How to turn content, email, events, and DMs into one unified pipeline

If you’re a founder, operator, or sales leader trying to scale without burning your market, this episode will change how you think about outreach, systems, and conversion.

🎯 This is for people who want real results, not noise.

👤 GUEST INFO

Guest: Troy Hipolito

Founder of Troy Agency and creator of Skoop, Troy specializes in building multi-channel relationship systems that help founders and operators scale outreach without sacrificing trust.

With a background in systems, gamification, and software development, Troy has helped businesses move from inconsistent deal flow to predictable, relationship-driven pipelines.

His approach focuses on structure, human connection, and transformation, not just tools or tactics.

🔗 Connect with Troy on LinkedIn:
https://www.linkedin.com/in/troyhipolito/

🌐 Learn more about Skoop:
https://skoopapp.com