How do you take all of your disparate interests and bring them together into a cohesive whole? This is a question that sums up a few thoughts and conversations I’ve had this week. In a world of ones and zeroes, we seem to be in pain if we don’t fit into a binary model. I see this in creative businesses a lot. There’s a lot of anguish when there is confusion with defining niches, audiences, or offerings. Instead of worrying about what’s right, what if we made our own map?