Can you distill your brand's north star into just three words? Here's how Twitter has evolved with their "What's happening?" tweet prompt and brand north star / tagline since 2014. In 2016, Twitter recategorized their app in the App Store from a social networking app to a news app, and went from number five to number one. Highly strategic. Perfectly aligned marketing vision. Twitter CMO Leslie Berland wrote in a company blog post announcing the accompanying 2016 ad campaign promoting Twitter as the app for news: “Twitter is where you go to see what’s happening everywhere in the world right now." Challenge: define your brand or product in just three words.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Can you distill your brand's north star into just three words? Here's how Twitter has evolved with their "What's happening?" tweet prompt and brand north star / tagline since 2014. In 2016, Twitter recategorized their app in the App Store from a social networking app to a news app, and went from number five to number one. Highly strategic. Perfectly aligned marketing vision. Twitter CMO Leslie Berland wrote in a company blog post announcing the accompanying 2016 ad campaign promoting Twitter as the app for news: “Twitter is where you go to see what’s happening everywhere in the world right now." Challenge: define your brand or product in just three words. Hosted on Acast. See acast.com/privacy for more information.

Can you distill your brand's north star into just three words? Here's how Twitter has evolved with their "What's happening?" tweet prompt and brand north star / tagline since 2014. In 2016, Twitter recategorized their app in the App Store from a social networking app to a news app, and went from number five to number one. Highly strategic. Perfectly aligned marketing vision. Twitter CMO Leslie Berland wrote in a company blog post announcing the accompanying 2016 ad campaign promoting Twitter as the app for news: “Twitter is where you go to see what’s happening everywhere in the world right now." Challenge: define your brand or product in just three words. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Your Perfect 3-Word Tagline - How Twitter Nails It

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: <a href="https://emilybinder.com/" rel="noopener noreferrer" target="_blank">Emily Binder</a> is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of <a href="https://wealthvoice.ai/" rel="noopener noreferrer" target="_blank">WealthVoice</a>, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at <a href="https://beetlemoment.com/" rel="noopener noreferrer" target="_blank">Beetle Moment Marketing</a> since 2017. Emily's <a href="https://beetlemoment.com/clients" rel="noopener noreferrer" target="_blank">clients</a> include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on <a href="https://youtube.com/playlist?list=PL7vJ00pA5bhGO3--PRWMDfW74IWldpAus" rel="noopener noreferrer" target="_blank">YouTube</a> and <a href="https://www.instagram.com/beetlemoment" rel="noopener noreferrer" target="_blank">Instagram: @beetlemoment</a>. Subscribe free, hear past episodes, and leave a review: <a href="https://emilybinder.com/podcast" rel="noopener noreferrer" target="_blank">emilybinder.com/podcast</a>.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: <a href="https://emilybinder.com/" rel="noopener noreferrer">Emily Binder</a> is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of <a href="https://wealthvoice.ai/" rel="noopener noreferrer">WealthVoice</a>, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at <a href="https://beetlemoment.com/" rel="noopener noreferrer">Beetle Moment Marketing</a> since 2017. Emily's <a href="https://beetlemoment.com/clients" rel="noopener noreferrer">clients</a> include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on <a href="https://youtube.com/playlist?list=PL7vJ00pA5bhGO3--PRWMDfW74IWldpAus" rel="noopener noreferrer">YouTube</a> and <a href="https://www.instagram.com/beetlemoment" rel="noopener noreferrer">Instagram: @beetlemoment</a>. Subscribe free, hear past episodes, and leave a review: <a href="https://emilybinder.com/podcast" rel="noopener noreferrer">emilybinder.com/podcast</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Your Perfect 3-Word Tagline - How Twitter Nails It

Your Perfect 3-Word Tagline - How Twitter Nails It

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