I sat down with Jordan Mix, Operating Partner at Late Checkout and founder of Startup Empire. Jordan builds, acquires, and scales community driven Internet businesses, and he's seen hundreds of founders succeed and fail. What separates the empire builders from the serial starters? It's not the idea. It's the data loops, the reinvestment cycles, and the systems that actually compound.

Jordan breaks down the ACP framework (Audience, Community, Product) and why starting with product is playing on hard mode. We dig into the metrics that reveal whether you're building something durable or just another side hustle. From tweet sized landing pages to instrumented funnels to the hidden data that increases business valuations, this conversation is packed with tactical insights you can deploy immediately.

Key Timestamps

• 00:06 - The Challenges of Product Development
• 04:03 - Understanding the ACP Framework
• 14:58 - Introducing the Idea Browser: A New Approach to Business Concepts
• 18:32 - Evaluating Business Ideas Through Data
• 27:31 - The Impact of Algorithms on Advertising
• 29:27 - Growing Value in Businesses
• 45:36 - Starting a New Business: The Importance of Naming
• 49:40 - The Importance of Data in AI

Companies Mentioned

• Late Checkout
• Startup Empire
• Crawford McMillan
• Meta
• Stripe
• Replit

Websites Mentioned

• ideabrowser.com

Guest Information

Jordan Mix is Operating Partner at Late Checkout, where he builds, acquires, and scales community driven Internet businesses alongside Greg Eisenberg. He runs Startup Empire, a community of over 600 builders learning to create cash flowing Internet empires using the ACP framework. With an engineering background and a successful exit under his belt, Jordan helps founders measure what matters and build durable businesses.