Your Perfect Marketing Strategy

There’s a difference between running Facebook Ads and getting results with Facebook Ads. In this conversation, KNB Online owner Kevin Brkal shares what’s working TODAY with Facebook Ads and the exact types of campaigns you need to run to get the most results with the least spend. Kevin shares smart tactics including remarketing, cold video views, and custom audiences based on your sales cycle -- perfect for B2B businesses.

It’s not enough to just build a website, or build a marketing funnel. You MUST optimize your funnels and offers to find the winning headline, images, and copy. Listen in as Justin Christanson, founder of Conversion Fanatics, shares the tools he uses for conversion rate optimization (CRO), what to test, and what kinds of improvements to your conversations you can expect. 

Chief Techology Officer Bill Ferrante joins me to discuss the tech-side of marketing. We talk through how you can best optimize your website to load fast and please the deities at Google, and how to create the best possible customer journey and experience using intelligent questions. Bill is the trusted brain behind Whole30.com and services highly technical clients including TED. 

In this episode, I'm joined by copywriter Abbey Woodcock where she shares how to build lasting relationships in business. Abbey has been a heralded copywriter for years, and opens up about how she has won business and build friendships through smart, strategic relationships, effective networking and hanging out at the bar. 

Subscribe now to Your Perfect Marketing Strategy; the only podcast that teaches you what's working today in marketing, how to know if a marketing tactic is right for your business, and the exact next steps to get the tactic deployed!