If you were to open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit? But you don’t do the same thing with your real estate business. Why not? It’s because you haven’t identified your brand. What we’re gonna chat about today is all about your personal brand, why it matters, then how you identify it, and how you market it.   Today we’re bringing on a branding expert from brand face, Mrs. Tanya Eberhart. Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She’s also the author of four books on personal branding. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help business stars differentiate themselves. Three Things You’ll Learn in This Episode The importance of your personal brand How to identify your personal brand and what to do with it The impact you can leave on everyone you meet Resources Learn more about Brand Face DiscussYourBrain.com Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. We are joined here today by unbelievable gas somebody that I’ve seen over the last few years and finally we did fucking show together. Should have done this a long time ago. But yeah, we should. Where have you been? I don’t know, just some of these things. That’s just one of these things. But um, anyways, what we’re going to be chatting about the summer books. So one of the things I know everyone’s talking about is like, you know, the last two weeks of the year, what do we do we sit around, what are we gonna do next year? What do we do differently, and I got a newsflash for you. Nobody is hiring you based upon the broker you hang your license with. I will just go ahead and tell you that, let me repeat it one more time. Nobody is going to hire you over the broker that you’re associated with, quite frankly, no one gives a shit who your broker is, or what the hell they do. And quite frankly, neither do you. Because today, more than anything, brokers are not really earning their splits, so to say, but that’s why they’re as 100% brokerages and companies like exp have been growing so much is because agents are looking for more, but that’s another episode. So what we’re gonna chat about today is all about your personal brand, why it matters, and then how you identify it, how you market it. And first off, what is it the problem that so many of our own clients have a lot is? Well, what do you mean, I’m a brand, I’m just a human being? I have a family, I have kids, I have a breeding? Well, let me ask you a question. If you’re open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit. But you don’t do the same thing with your real estate business. Why not? It’s because you haven’t identified your brand. So what we’re going to be doing today is bringing on a branding expert from brand face. And let’s go ahead and introduce her name is Mr. Mrs. Tanya Everhart. Welcome to the show. Thank you so much, Mike. I’ve also been following you and so happy to be here today. Thanks. Yeah. Finally, why don’t you tell everybody a little bit who you are and what you do? And then let’s get into this. Yeah, okay. All right. So I’m going to take you back just for a moment, way back to my early days in in my career, I was selling vacuum cleaners door to door to pay my way through college. And that’s really where the first taste of personal branding came into play. And I realized I can’t just walk up to the door and say, Give me your wallet. Right, I’d be arrested. So my vacuum cleaner in your hand. arrested with a deadly weapon. So I had to kind of come up with my own story. And when I realized how impactful that was when I just kept getting these sales awards, and then I was discovered, if you want to call it that by a guy in the radio industry, he was actually an engineer at a radio station, and I sold him he and his wife a vacuum cleaner, and shampoo, or I might add, it was a nice combo. And they called me a couple of weeks later and said you need to apply for a sales position in radio. Well, I did, I got the job very quickly, I saw that there were these people walking into these networking meetings or in events. And they were like rockstars. And

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