In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey talks about how to make your podcast different by treating it like a real business.

Terryl shares what he has learned after producing over 893 podcast episodes and helping entrepreneurs launch their podcast with confidence. This episode breaks down why showing up matters, why providing value matters, and why having something to offer is important.

The biggest lesson is simple: your podcast cannot just be content. It has to become part of your business.

Terryl also shares how he is learning from competitors, improving his webinar process, studying inbound and outbound marketing, and clarifying his offer for multifamily investors.

Failure Is Knowledge helps multifamily investors build their brand through podcasting.

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