The EXCEL WITH EASE Podcast

Your problem isn't your client results, it's your messaging

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In this episode, Gemma discusses the importance of effective messaging in attracting and retaining clients.

She emphasises the need for clear and relatable communication.

Gemma highlights the mistake of using a clinical and rigid communication style, urging listeners to inject warmth and empathy into their messaging.

She also advises focusing on client's concerns and problems rather than solely promoting oneself, emphasising the power of storytelling and shared experiences in building emotional connections with clients.

Lastly, she encourages the use of catchy and attention-grabbing titles in marketing materials.

Takeaways

  • Effective messaging is crucial for attracting and retaining clients. Communication should be clear, relatable, and warm in both written and verbal forms.
  • Avoid using a clinical and rigid communication style; inject warmth and empathy into your messaging.
  • Focus on addressing the client's concerns and problems rather than solely promoting yourself.
  • Utilize storytelling and shared experiences to build emotional connections with clients.
  • Use catchy and attention-grabbing titles in marketing materials.

    • Training Academy www.timelesstraining.co.uk

    Clinic www.gemma-montgomery.com

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    The EXCEL WITH EASE PodcastBy Gemma Montgomery