The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

Your Product Ladder’s KLT Factor with Monica Froese #195


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This week on the podcast, we’re talking with Monica Froese, Digital Product Coach & Online Business Owner. She shares her story of creating an angry postpartum blog that led her to where she is today – teaching other women how to create digital products. Her main goal is to help women gain financial freedom. This conversation was inspirational on so many levels, I hope you will enjoy it as much as I did!







Topics discussed in this episode:



* Why Monica started a postpartum blog about maternity leave* The importance of gaining your financial freedom* Knowing how to create a product ascension ladder* The difference between active products and passive products* How to decide which content should be free vs. paid* The importance of growing an email list* How to make people remember you by providing a KLT factor







Quotables:



I teach other women how to create digital products with the intent of helping them gain their financial freedom so that they are in control of their lives. – Monica FroeseClick To Tweet




My audience had a problem; I had a solution. So I created a digital product and met that need, and then my audience kept having more needs. That’s the product ascension ladder. – Monica FroeseClick To Tweet




The end of mind is always what you’re going to sell. – Monica FroeseClick To Tweet




Don’t give me too much; don’t give me too little. Give me exactly what you promised and charge me accordingly. – Monica FroeseClick To Tweet




If you tell [your audience] how to do the whole thing, they will never buy your product. – Monica FroeseClick To Tweet




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The Know Like & Trust Show with Britney Gardner: Authentic Automated MarketingBy Britney Gardner: Marketing Strategist

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