Most proposals fight on price instead of value. In this episode, we flip the script: anchor your price to the real cost of non-compliance (penalties, repeat findings, injury costs), prove ROI on a single screen, and give buyers a simple plan they can approve fast. We cover the one-screen justification, how to pick the right leading metric, and common traps like vanity metrics and tool sprawl. Walk away with a week-one checklist, a reusable template, and a mini-course to make “no-brainer” proposals your default.