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Share Your Sales Funnel As A Brand-Building Tool #102
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Your Sales Funnel As A Brand-Building Tool #102
For over a decade, the most popular list-building advice from experts has told you to create a lead magnet or freebie to attract subscribers. What if this advice is actually hurting you and killing your KLT factor? In this episode I talk about three things that your sales funnel can do to BUILD your brand and grow your Know, Like & Trust factor.
TOPICS DISCUSSED IN THIS EPISODE:
* The three things you need to understand about building a brand before we cover building one with your sales funnel
* I cover what a sales funnel is
* Why bro marketers gave funnels a bad rep, and also what they got right
* What your client journey and sales funnel have in common
* Why I don’t like the term “pipeline”
* Why focusing only on people who buy right now will cannibalize your business
* The importance of nurturing
* The three ways to (easily) build your brand in your sales funnel
* Why most freebies suck
* The magic number threshold your freebie needs to be worth to make it worth it
* Some examples of platform content for individual businesses
* The massive amount of business you’ll miss out on if you’re only selling to people “right now”
QUOTABLES:
“A funnel is simply a way to attract interest and attention to what you do and then guide those prospects to buying.” – @britneygardnerClick To Tweet
“If I can get the same five tips on your freebie that I can get by googling without sharing my email address, you have a big problem.” – @britneygardnerClick To Tweet
“Give me something useful! Give me something that comes from YOUR brain and tells me why I should trust YOU over google!” – @britneygardnerClick To Tweet
“If you look at your freebie and can’t honestly say you’d charge at least $50 for it, you may as well not have one at all. You are damaging your KLT factor if it’s a half-hearted attempt ‘just to get it out there.'” – @britneygardnerClick To Tweet
“Your platform content should meet your clients where they are at right now, introduce the problem to them and shift their belief around the subject.” – @britneygardner
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For over a decade, the most popular list-building advice from experts has told you to create a lead magnet or freebie to attract subscribers. What if this advice is actually hurting you and killing your KLT factor? In this episode I talk about three things that your sales funnel can do to BUILD your brand and grow your Know, Like & Trust factor.
TOPICS DISCUSSED IN THIS EPISODE:
* The three things you need to understand about building a brand before we cover building one with your sales funnel
* I cover what a sales funnel is
* Why bro marketers gave funnels a bad rep, and also what they got right
* What your client journey and sales funnel have in common
* Why I don’t like the term “pipeline”
* Why focusing only on people who buy right now will cannibalize your business
* The importance of nurturing
* The three ways to (easily) build your brand in your sales funnel
* Why most freebies suck
* The magic number threshold your freebie needs to be worth to make it worth it
* Some examples of platform content for individual businesses
* The massive amount of business you’ll miss out on if you’re only selling to people “right now”
QUOTABLES:
“A funnel is simply a way to attract interest and attention to what you do and then guide those prospects to buying.” – @britneygardnerClick To Tweet
“If I can get the same five tips on your freebie that I can get by googling without sharing my email address, you have a big problem.” – @britneygardnerClick To Tweet
“Give me something useful! Give me something that comes from YOUR brain and tells me why I should trust YOU over google!” – @britneygardnerClick To Tweet
“If you look at your freebie and can’t honestly say you’d charge at least $50 for it, you may as well not have one at all. You are damaging your KLT factor if it’s a half-hearted attempt ‘just to get it out there.'” – @britneygardnerClick To Tweet
“Your platform content should meet your clients where they are at right now, introduce the problem to them and shift their belief around the subject.” – @britneygardner