Today’s episode is going to be a think piece that is short and sweet, we’re going to talk about how you can find your small business edge. As a small business owner, you have the opportunity to make a quick pivot when necessary when something isn’t working, so let’s talk about a few of those common quick shifts you can make today.

Topics discussed in this episode:

* That advantage you have as a small business owner

* How to address crickets in the conversation with your audience

* Solving the problem of failing paid Facebook ads

* What you should be looking at instead of vanity metrics when it comes to Instagram

Quotables:

“There are so many opportunities in all the ways in which we as online business owners market.”

Britney Gardner

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“Make sure that your content system has pieces that are actually going to drive good, thought provoking content.”

Britney Gardner

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“Your content should be a really good match with the clients you truly want to be working with.”

Britney Gardner

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“You still have the ability to make sure you have a flourishing business by making sure that you have a good content plan and are measuring results along the way.”

Britney Gardner