Success in this business really boils down to how well, and how often, you tell your story.

Like a great movie, a great story can have people captivated, wanting to know more - and even telling their friends to hear the story too. 

And with all the tools of Social Media, it's never been easier to share your story with the world.

But it can also be overwhelming. With so many Social Media channels, which is the best?

On today's episode, I share an analogy we used in our team training, to help people find focus and clarity in their Social Media strategy.