Greg Poirier and his team at CloudKettle have worked with a lot of SaaS startups and one thing they’ve encountered time and again are early-stage founders with no sales systems in place, like a quality CRM. They’ve stored everything in their heads, in Google docs, or in their inbox. The real problems emerge once they’ve closed a round of investment and they’re ready to scale but they have no technology to support growth. “We’ve literally had to line up outside a founder’s door and take turns extracting relevant information out of his brain in order to get what we need to set up a sales system,” says Greg. His advice? Set up a sales system right from the start that will scale with you and that system should be Salesforce. In this interview, Greg shares why your startup needs Salesforce to scale efficiently and effectively.

Shownotes: https://www.proposify.biz/podcast/005