In this episode Justin Janowski helps you clarify your target audience (ideal client profile) and your business mission statement. When done right, these foundational pieces of your coaching business will support your marketing, sales, and client service efforts. These tools should also support your branding and help you become "known" in the marketplace.

To join our free challenge and receive additional coaching on your mission statement, your business model, and your sales strategy go to www.f2itribe.com/challenge