Your True Work Podcast by Métier Counsel

By Métier Counsel

This is the podcast for conscious entrepreneurs who want to build a business that feels like home.

Hosted by Yesi Fortuna, life and business coach and founder of Métier Counsel. This show dives deep i... more

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FAQs about Your True Work Podcast by Métier Counsel:

How many episodes does Your True Work Podcast by Métier Counsel have?

The podcast currently has 7 episodes available.

Your True Work Podcast by Métier Counsel episodes:

July 21, 2025 Ep 7 Disconnect to Reconnect: The First Challenge For The New Membership
Become a member: www.metiercounsel.com

Learn about Brick:
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In this episode of Your True Work, Yesi introduces the Métier Collective, a supportive community for business owners that includes access to forums, professional webinars, and a curated content library for personal and professional growth. A key highlight of the episode is the upcoming 'Hermit Mode Challenge,' a five-day social media detox designed to help members reconnect with their true selves and priorities. The challenge includes guidance from the host based on their own experience with limited social media use.
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17min
June 05, 2025 Ep 6 From Envy to Empowerment: An Activation For Manifesting Abundance
In this episode of True Work by Metier Counsel, the Yesi discusses the importance of aligning both strategy and mindset to manifest abundance in life. They share personal experiences, including a cleansing meditation by Gaia from the Soul 33 app, which helped in recognizing and reversing negative energy. Yesi emphasizes the interconnectedness of our thoughts and actions, suggesting that what we wish upon others is reciprocated onto ourselves. Practical advice is given on how to maintain a positive mindset, let go of negative influences, and visualize desired outcomes as a way to manifest personal and professional growth. The episode concludes with an invitation to join Metier Council for further practical and mindful guidance.
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14min
May 30, 2025 Ep 5 A Delayed Mirror: How Internal Beliefs Shape Your Reality - Final Resilience Lab Recap
Join The Resilience Lab Challenge
In this episode of 'Metier Council's Your True Work,' we dive into the transformative final session of the Resilience Lab. Covering key topics like manifestation, fear, consistency, and life challenges, we explore how participants overcame their fears and gained the confidence to see their projects through to the end. Learn about the importance of structure, collaboration, and a positive mindset in achieving miraculous alignments in life and business. The episode concludes with an invitation to join Metier Council for ongoing support, community interaction, and growth-focused challenges.
00:00 Introduction to Today's Message
00:27 Overview of the Resilience Lab
00:57 Key Topics and Member Experiences
02:56 Miraculous Alignments and Overcoming Fears
04:44 The Importance of Structure and Manifestation
07:36 Reflections on Challenges and Growth
11:26 Turning Indecision into Productivity
13:14 Collaboration and Determination
16:03 Final Thoughts and Next Steps
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22min
May 27, 2025 Ep 4 Harnessing The Power of Email Marketing with Matt Marciante
Join The June Resilience Lab Here
Connect With Matt At Pretty Decent Marketing
In this episode of 'Your True Work by Metier Council,' Yesi Fortuna invites marketing consultant Matt Marciante to discuss key learnings from session four of the Resilience Lab Challenge. They delve into strategies for effective advertising and client acquisition, emphasizing the importance of personalized marketing approaches. Marciante shares his journey from being dissatisfied with traditional agencies to taking control of his own marketing for his businesses, Marciante & Co. and Mission Leather, during the COVID-19 pandemic. He outlines his success with email marketing, particularly using Klaviyo for targeted campaigns, and offers valuable insights for both new and seasoned business owners. The episode highlights the significance of having a robust marketing system in place and consistently providing value to potential clients.
00:00 Introduction to the Resilience Lab
00:37 Meet Matt Marciante: Marketing Consultant Extraordinaire
01:26 Matt's Journey: From Frustration to Mastery
03:04 The Power of Email Marketing
04:30 Crafting Effective Marketing Strategies
08:49 The Role of Content in Marketing
12:57 Exploring Email Marketing Tools: Klaviyo
16:57 Maximizing Email Marketing and Facebook Ads
22:51 Building a Robust Email Marketing System
27:23 Conclusion and Next Steps
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31min
May 23, 2025 Ep 3 From Broad to Niche Insights from the Resilience Lab Challenge
Join the Resilience Lab Challenge Here.
In this episode, we dive into the third session of Metier Council's Resilience Lab Challenge, where participants engage in a growth hack exercise. The session focuses on refining target audience personas, creating short-term, targeted marketing campaigns, and brainstorming effective strategies to capture specific customer segments. The episode emphasizes the importance of niche marketing and balancing diverse offerings while sharing practical examples and success stories from business owners in the lab. Listeners are encouraged to adopt similar exercises to enhance their marketing efforts and stay tuned for future sessions on email marketing and more.
00:00 Introduction to the Episode
00:10 Growth Hack Exercise Overview
00:14 Refining Your Target Audience
00:58 Marketing Campaign Strategies
01:20 Measuring and Testing Results
01:35 Shifting Perspectives
03:21 Narrowing Down Marketing Strategies
04:04 Balancing Multiple Offerings
07:01 Group Exercise Insights
07:51 Content Creation Journey
08:16 Takeaways and Reflections
10:02 Practical Marketing Tips
11:20 Upcoming Sessions and Conclusion
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16min
May 17, 2025 Ep. 2 Optimizing Your Customer Connection Points: Insights From The Resilience Lab
Join The Resilience Lab Here:
https://www.metiercounsel.com/offers/j82z2NpT
In this episode, we delve into the critical importance of auditing and optimizing customer journey pathways. As business owners, particularly in service-based industries, it's essential to ensure that potential clients can easily find, contact, and book services with you. During week two of the Resilience Lab, participants are encouraged to review their profiles and online presence to eliminate any friction that could deter prospective customers. The discussion highlights common pitfalls such as broken links and unclear service offerings, and provides actionable advice on using client intake forms and pinned posts to improve customer engagement. The episode serves as a reminder to continuously refine these pathways to facilitate smooth customer interactions and conversions, ensuring long-term business success.

www.metiercounsel.com
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12min
May 08, 2025 Ep 1 Embracing Change, The Resilience Lab Journey
Embracing Change: The Resilience Lab Journey

Limited Time Availability To Join The Resilience Lab: https://www.metiercounsel.com/offers/j82z2NpT

In the debut episode of the 'Your True Work' podcast by Metier Council, host Yesi Fortuna introduces the concept of creating a soulful, strategic business. Fortuna shares insights from the first week of a five-week 'Resilience Lab' challenge, designed to help business owners navigate periods of stagnation.
The episode covers grounding meditations, the importance of focusing on a singular, aligned offering, and the necessity of allowing for creativity and play. It encourages listeners to embrace the challenges of change, recognize their inherent worth, and take pragmatic steps to ensure stability while pursuing new and fulfilling business ventures.
00:00 Introduction to Your True Work
01:14 Episode 1: The Resilience Lab
01:46 Week 1: Grounding Meditation and Focused Offer
02:51 Discovering Authenticity and Creativity
08:53 Navigating Stagnation and Transition
13:23 Embracing Change and Uncertainty
20:37 Conclusion and Invitation to Join
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22min

FAQs about Your True Work Podcast by Métier Counsel:

How many episodes does Your True Work Podcast by Métier Counsel have?

The podcast currently has 7 episodes available.