Rob Montgomery hosts Guido Tebano, Chief Marketing Officer at Market My Market. Guido is a MVP at Market My Market who leads marketing strategies designed to drive measurable growth and quality leads for veterinary practices. With experience in competitive marketing and business development, Guido helps practices connect demographics, digital marketing, and strategic planning to build stronger businesses.
In this episode,Guido and Rob discuss how veterinarians can build successful start-ups by making smart decisions before opening their doors. From demographics and site selection to marketing, technology, and professional teams, Guido shares strategies for setting a new veterinary practice up to thrive.
Rob and Guido also discuss veterinary start-up strategy, including how demographics should influence site selection and marketing, evaluating population growth and competition, and using search data to identify opportunities. They also focus on website ownership and AI searches, pricing transparency, wellness plans, reviews, marketing ROI, and the importance of assembling the right team before signing a lease or buying a practice.