Your Visual Brand - with Alec Watson

Everyone takes photos with their iPhone or mobile camera.  As a professional photographer and film maker, I have found that my iPhone is SO good, that I often leave my good cameras behind when I am shooting for myself. 

Mobile phones have some pretty big limiting factors, but if you use these 5 methods you will GREATLY improve your images!

We are ALL required to be creative everyday.  It's difficult to multitask, move between projects, and stay creative; we are torn in so many directions every day.
As a former platinum recording engineer turned campaign photographer and film maker, I have to deliver creativity for a living.  These are my TOP 5 ways to stay protect and stay in my creative space.

These 3 images all look "pro."  

Which were shot with expensive professional lighting and which were shot with (FREE) natural light?

Did you know that cameras are really just light recorders!?!

 If you have great light, even an inexpensive phone camera can take amazing pictures!  ...of other people or selfies!

In my career I have to find  or create GREAT light 100% of the time. 

There are places where natural light is almost ALWAYS great - these are my top 3 places to find great light every time!  You are probably near at least 2 right now.  If you shoot in these places, your images are more than half way to looking pro!  

... 'cause a camera is just a light recorder.

Who doesn't need a little psychology of color in their repertoire?

Your audience processes images up to 60,000 times faster than they read copy.  In the milliseconds that they process the image of your product or service and their brain sets a price expectation, does it match with your copy and the actual price point?

Keeping your audience emotionally connected is imperative to a successful customer experience.

A.I. is changing the way we record and see the world.  When CSI Miami used to "enhance, zoom, enhance" it wasn't credible in 2003 - WELCOME 2021!  

Here are the Top 5 ways machine learning is going to improve your images for better messaging - starting today and into the near future!

The TOP 3 WAYS Visual Branding is like a Rock Band!

WHAT IS VISUAL BRANDING!?!

It's easy to describe - google it! ...or is it?

At first look, the  google description of Visual Branding seems accurate.

Google: "Car" - it's also accurate.  But, if you didn't know what a car was, you'd never understand why we work to own them; why there are so many different cars; why we love the automobile.

The same is true for Visual Branding.  It is WAY deeper than a description. 

From his previous music background, as a gold record earning producer/engineer, Alec uses an analogy to describe how Rock Bands and Lead Singers and Marketing and  Visual Branding are similar.  

Through a model of music that you understand, you will gain a new understanding of Your Visual Brand.