There's nothing more important or difficult in the realm of content marketing than finding your voice. It's what you stand for and most importantly against. Standing out in the red ocean of your own market is a crucial step to you becoming a content and category king of your niche and maybe even market. The only way you'll do that though is by understanding how to be polarizing and controversial with the topic given to you by focusing not on what you have learned or earned in your experience as an expert but the obstacles your CUSTOMERS will encounter on the way to their dream destination. We need to dare to help those in pain but also know that path to life on their terms as our dream clients define it!