The Association Insights Podcast

Your Voice Still Matters: Using AI Thoughtfully in Association Communications


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In this episode of The Association Insights Podcast, we continue our August series on artificial intelligence with a thoughtful conversation about voice, values, and the real-world applications of generative AI.

Host Meghan Henning sits down with Preeti Vasishtha, Director of Content and Editor in Chief at the American Academy of Actuaries, to explore how she’s using AI as both an intern and a strategic partner—from onboarding to a highly technical industry to developing smarter content workflows that save time without sacrificing authenticity.

🎧 Whether you’re building your first AI policy, experimenting with tools, or just trying to wrap your head around the potential, this episode offers honest perspective and practical insights from someone who’s learning by doing—and doing it thoughtfully.


Key Highlights:

AI as Intern and Ally – Why Preeti sees GenAI as both a time-saving assistant and a powerful partner—and how she uses it to accelerate learning, streamline research, and support strategic storytelling.

How to Write a Better Prompt – The importance of framing, values, and specificity when prompting—and why your vision matters more than the tool itself.

Repurpose, Reuse, Rethink – From condensing 100-page reports to surfacing hidden gems in your knowledge library, Preeti shares how associations can use AI to unlock more value from existing content.

Finding—and Keeping—Your Voice – Preeti explains how to maintain authenticity in AI-generated content, why she still starts with a messy first draft, and how to recognize a “too-polished” AI tone.

Where Associations Stand – What she’s seeing across the sector, including common barriers to adoption, examples of smart implementation, and the growing gap between member expectations and association readiness.

Data, Policy, and Trust – Why good data governance is the backbone of ethical AI use—and how associations can start small while building guardrails for the future.


🎧 Tune in for a candid, thoughtful conversation on how associations can approach AI not just as a tool—but as a strategic decision rooted in mission, member value, and clear-eyed curiosity.


Stay Connected:

  • Subscribe to The Association Insights podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.

  • Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.


Coming Soon: We’re continuing our August series on AI with more conversations featuring association leaders who are experimenting with tools, testing use cases, and working through the policy, people, and purpose of AI adoption. Stay tuned!

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