Sign up to save your podcasts
Or
Share Your Waiting Room Is a Missed Marketing Opportunity
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Your Waiting Room Is a Missed Marketing Opportunity
Have you ever considered what your patients are absorbing while sitting in your waiting room? In this eye-opening conversation with Greg Zoldy of ChiroMedia, we explore the often-overlooked power of internal marketing in chiropractic practices.
Greg shares his compelling journey from nearly tanking a successful practice to developing a revolutionary digital signage solution that transformed his patient communication. After watching his weekly visits plummet from 150 to 60, he realized it wasn't his technique that needed improvement—it was his ability to effectively deliver the chiropractic message consistently across all patient touchpoints.
What emerged from this struggle was ChiroMedia, a digital signage app that creates what Greg calls "the adjustment before the adjustment." This strategic system uses well-placed screens throughout the office to prepare patients mentally, educate them about chiropractic principles, and reinforce key messages as they leave. The genius lies in its ability to deliver consistent communication even when you're too busy for lengthy one-on-one discussions.
We dive deep into how this technology works across different practice models, whether you're subluxation-focused, pediatric-centered, or pain-based. Greg explains how the system allows for customization to match your specific philosophy while maintaining professional, engaging content that competes for attention in our scrolling-obsessed world. For multi-location practices, the platform offers streamlined management across all offices from a single dashboard.
Perhaps most valuable is the way digital signage creates opportunities for patient questions, allowing even introverted practitioners to shine when responding to specific inquiries rather than initiating conversations. It's the missing piece that bridges your external marketing efforts with the actual in-office experience.
Ready to transform how patients experience your practice? Visit chiromediaapp.app to discover how this plug-and-play solution can elevate your patient education and practice growth starting Monday morning.
Send us a text
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
View all episodes
By Enrico DolcecoreHave you ever considered what your patients are absorbing while sitting in your waiting room? In this eye-opening conversation with Greg Zoldy of ChiroMedia, we explore the often-overlooked power of internal marketing in chiropractic practices.
Greg shares his compelling journey from nearly tanking a successful practice to developing a revolutionary digital signage solution that transformed his patient communication. After watching his weekly visits plummet from 150 to 60, he realized it wasn't his technique that needed improvement—it was his ability to effectively deliver the chiropractic message consistently across all patient touchpoints.
What emerged from this struggle was ChiroMedia, a digital signage app that creates what Greg calls "the adjustment before the adjustment." This strategic system uses well-placed screens throughout the office to prepare patients mentally, educate them about chiropractic principles, and reinforce key messages as they leave. The genius lies in its ability to deliver consistent communication even when you're too busy for lengthy one-on-one discussions.
We dive deep into how this technology works across different practice models, whether you're subluxation-focused, pediatric-centered, or pain-based. Greg explains how the system allows for customization to match your specific philosophy while maintaining professional, engaging content that competes for attention in our scrolling-obsessed world. For multi-location practices, the platform offers streamlined management across all offices from a single dashboard.
Perhaps most valuable is the way digital signage creates opportunities for patient questions, allowing even introverted practitioners to shine when responding to specific inquiries rather than initiating conversations. It's the missing piece that bridges your external marketing efforts with the actual in-office experience.
Ready to transform how patients experience your practice? Visit chiromediaapp.app to discover how this plug-and-play solution can elevate your patient education and practice growth starting Monday morning.
Send us a text
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business