In this episode of the Candle Business Podcast, I’m breaking down five major things most candle makers overlook when trying to turn their hobby into an actual business. This topic came directly from a question asked during a coaching session and it’s one I know so many of you are wondering about too.

We talk about why focusing only on your product can hold you back, how understanding your ideal customer changes everything, and why small businesses don’t need to market like big corporations. I also dive into the importance of visual presentation and cohesive branding, plus the reality of how much time you’ll spend on things other than making candles once you step into the business owner role.

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