Do you just post like a robot, schedule everything, and never respond? When's the last time you took a look at your target audience? Who are they -- really? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer and developer Hashim Warren for an insightful conversation on the importance of humanity in marketing.

"So the way that I've grown is understanding that not all of their business has to transact through the website. So I used to oversell the website as a part of the sales process now I'd say your website is your recommendation tool -- even when you have great word of mouth. That person who's receiving that referral is going to look you up online. You want your story to be the first thing there." Hashim Warren

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