Why should your small business value writing as part of its marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Robert Nissenbaum for an insightful conversation on why small businesses should consider writing as part of their SEO efforts.
Follow Robert Nissenbaum at @RNissenbaum on Twitter and check out his company website at tso.media.
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Transcript
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02:23.27Bridget WillardHey, thanks everyone for turning in season 2 episode 4 with my friend, writer, SEO consultant, and kayaker Robert Nissenbaum. Welcome to the show, Robert. So um. It might be that you're muted. It happens. It happens. It happens. Yeah, ah hey it happens. Ah you know it. This is technology is not always easiest thing. But you know.
02:43.26Robert NissenbaumOh there we go I wasn't muted a few minutes ago. Ah.
02:58.25Bridget WillardWe live with it. It's it's working for us remote working writing um. Hey can you tell a little bit about yourself and what what motivates you to the audience?
03:07.96Robert NissenbaumAh, from a writing perspective I've been writing for thirty some odd years. I've been published forever in some form or another. First real thought as to this being something I was good at was back in college. So would have been like 87 where I -- first week and on campus ended up reading something as like oh no and sent a quick letter to the editor to the yeah school newspaper was immediately asked to start writing for him and just kind of went from there.
03:41.50Bridget WillardNice. So ah, you've been writing a lot for your clients and small businesses for you know, a lot a long enough amount of time that we probably shouldn't be telling people.
03:55.69Robert NissenbaumUm.
03:59.60Bridget WillardBut it's definitely longer than me and um, what do you think small business owners kind of miss when it comes to content on their website?
04:12.31Robert NissenbaumThey're not putting any on it. I mean I. I mean they're just missing it all together. Um.
04:20.43Bridget WillardConcisely put by Robert Nissenbaum. Thanks for watching everyone. No for real. Like because people talk to me a lot about Launch With Words and duplicate content. I'm like you know what's worse than duplicate content? No content. Waaka Waka Waka
04:22.54Robert NissenbaumAre.
04:29.95Robert NissenbaumExactly so and I think they get worried about having saying the same things over and over again or having repeat