A massive SEO study analysing millions of searches revealed something uncomfortable: Google is keeping more and more traffic for itself.

Zero-click search, AI Overviews, instant answers and redesigned SERPs mean fewer people are clicking through to websites and the trend is accelerating.

But hearing care sits in a unique position. Some keywords are collapsing… while others are becoming even more valuable.

In this episode, Oli breaks down what the data shows, what's still working for clinics, and where you should focus your online strategy in 2026.

In this episode:

• What "zero-click search" is and why it matters

• Why most website traffic worldwide is dropping

• The types of content Google is stealing (and the types it can't)

• Why local intent still performs strongly

• What clinics must prioritise in 2026 SEO

• How to future-proof your site against AI Overviews

• The difference between "awareness content" and "intent content"

• Practical steps every clinic can take this month

If your website traffic feels like it's dipping for no reason, this episode explains exactly why — and what to do next.

Learn more at orange-gray.com