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You’re Allowed to Change: When Your Business No Longer Fits Who You’ve Become
In this heartfelt and illuminating episode, Amy Bradley Radford speaks to every massage therapist, healer, and intuitive business owner who has ever whispered to themselves, “This doesn’t feel like me anymore.”
If you’ve built your business with grit and grace, only to find that it no longer fits who you’ve become—this is your gentle permission slip to change. Amy walks you through the quiet signals of misalignment, the grief and guilt that come with evolving, and the real, practical shifts you can make to reclaim your business as a reflection of your current self—not a past version.
Through vulnerable storytelling, affirming truths, and compassionate coaching, you’ll explore:
How your body and energy reveal it’s time for change
Why grief and guilt show up when letting go of old business models
What it means to realign vs. reinvent
Tiny, courageous edits that honor your growth
Whether you’re craving subtle adjustments or a full business reinvention, this episode will leave you feeling validated, grounded, and inspired to trust your next chapter—even if it’s still whispering.
You are not behind. You are becoming.
And your business? It’s not a monument—it’s a canvas.
Let’s begin.
TIMESTAMPS:
1:18 min - Welcome to the podcast
2:53 min - How do you know when you have outgrown your business model?
5:47 min - Your not wrong for evolving
6:49 min - The guilt and the grief of letting go
10:00 min - What you have been avoiding
10:45 min - Being loyal to yourself
12:07 min - Full permission to shift
14:00 min - Shifting from tender and practical
15:09 min - "Edits" for your business
20:13 min - Realignment vs. Reinvention
20:45 min - Examples of realignment
23:20 min - Reinvention... that's much deeper
26:26 min - Have a back up plan
28:16 min - Clarity comes from movement
30:15 min - Hesitating in growth impact you negatively
31:58 min - The best advice I can give you
32:27 min - Let it land and settle
34:32 min - Questions and coaching/journaling moment for your business model
36:51 min - You are allowed to change
OFFER(S) MENTIONED:
The 5 Journaling Questions Form
VIP Coaching Experience
MORE FROM AMY BRADLEY RADFORD:
Website https://amybradleyradford.com/
Instagram https://www.instagram.com/amybradleyradford/
Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/
LinkedIn https://www.linkedin.com/in/amybradleyradford/
View all episodes
By Amy Bradley Radford
5
66 ratings
In this heartfelt and illuminating episode, Amy Bradley Radford speaks to every massage therapist, healer, and intuitive business owner who has ever whispered to themselves, “This doesn’t feel like me anymore.”
If you’ve built your business with grit and grace, only to find that it no longer fits who you’ve become—this is your gentle permission slip to change. Amy walks you through the quiet signals of misalignment, the grief and guilt that come with evolving, and the real, practical shifts you can make to reclaim your business as a reflection of your current self—not a past version.
Through vulnerable storytelling, affirming truths, and compassionate coaching, you’ll explore:
How your body and energy reveal it’s time for change
Why grief and guilt show up when letting go of old business models
What it means to realign vs. reinvent
Tiny, courageous edits that honor your growth
Whether you’re craving subtle adjustments or a full business reinvention, this episode will leave you feeling validated, grounded, and inspired to trust your next chapter—even if it’s still whispering.
You are not behind. You are becoming.
And your business? It’s not a monument—it’s a canvas.
Let’s begin.
TIMESTAMPS:
1:18 min - Welcome to the podcast
2:53 min - How do you know when you have outgrown your business model?
5:47 min - Your not wrong for evolving
6:49 min - The guilt and the grief of letting go
10:00 min - What you have been avoiding
10:45 min - Being loyal to yourself
12:07 min - Full permission to shift
14:00 min - Shifting from tender and practical
15:09 min - "Edits" for your business
20:13 min - Realignment vs. Reinvention
20:45 min - Examples of realignment
23:20 min - Reinvention... that's much deeper
26:26 min - Have a back up plan
28:16 min - Clarity comes from movement
30:15 min - Hesitating in growth impact you negatively
31:58 min - The best advice I can give you
32:27 min - Let it land and settle
34:32 min - Questions and coaching/journaling moment for your business model
36:51 min - You are allowed to change
OFFER(S) MENTIONED:
The 5 Journaling Questions Form
VIP Coaching Experience
MORE FROM AMY BRADLEY RADFORD:
Website https://amybradleyradford.com/
Instagram https://www.instagram.com/amybradleyradford/
Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/
LinkedIn https://www.linkedin.com/in/amybradleyradford/