Massage. Business. Success.

You’re Allowed to Change: When Your Business No Longer Fits Who You’ve Become


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In this heartfelt and illuminating episode, Amy Bradley Radford speaks to every massage therapist, healer, and intuitive business owner who has ever whispered to themselves, “This doesn’t feel like me anymore.”

If you’ve built your business with grit and grace, only to find that it no longer fits who you’ve become—this is your gentle permission slip to change. Amy walks you through the quiet signals of misalignment, the grief and guilt that come with evolving, and the real, practical shifts you can make to reclaim your business as a reflection of your current self—not a past version.

Through vulnerable storytelling, affirming truths, and compassionate coaching, you’ll explore:

  • How your body and energy reveal it’s time for change

  • Why grief and guilt show up when letting go of old business models

  • What it means to realign vs. reinvent

  • Tiny, courageous edits that honor your growth

    Whether you’re craving subtle adjustments or a full business reinvention, this episode will leave you feeling validated, grounded, and inspired to trust your next chapter—even if it’s still whispering.

    You are not behind. You are becoming.
    And your business? It’s not a monument—it’s a canvas.
    Let’s begin.

    TIMESTAMPS:

    1:18 min - Welcome to the podcast

    2:53 min - How do you know when you have outgrown your business model?

    5:47 min - Your not wrong for evolving

    6:49 min - The guilt and the grief of letting go

    10:00 min - What you have been avoiding

    10:45 min - Being loyal to yourself

    12:07 min - Full permission to shift

    14:00 min - Shifting from tender and practical

    15:09 min - "Edits" for your business 

    20:13 min - Realignment vs. Reinvention

    20:45 min - Examples of realignment 

    23:20 min - Reinvention... that's much deeper

    26:26 min - Have a back up plan

    28:16 min - Clarity comes from movement

    30:15 min - Hesitating in growth impact you negatively

    31:58 min - The best advice I can give you

    32:27 min - Let it land and settle

    34:32 min - Questions and coaching/journaling moment for your business model 

    36:51 min - You are allowed to change

     

    OFFER(S) MENTIONED:

    The 5 Journaling Questions Form  

    VIP Coaching Experience

     

    MORE FROM AMY BRADLEY RADFORD:

    Website  https://amybradleyradford.com/

    Instagram https://www.instagram.com/amybradleyradford/

    Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

    LinkedIn https://www.linkedin.com/in/amybradleyradford/

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    Massage. Business. Success.By Amy Bradley Radford

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