In this deeply personal and professional episode, Amy Bradley Radford opens up about her most difficult season — walking through cancer diagnoses, loss, and caregiving across her family — and how those experiences reshaped her understanding of Neutral Space, compassion, and healing.

Amy shares how even healers reach a breaking point, what compassion fatigue really looks like for massage therapists, and how to return to center through grounding, allowing, and letting go. With honesty, humor, and heart, she offers a map for staying steady in the storm — whether that storm is at the massage table or in your own life.

You’ll learn:

What compassion fatigue looks and feels like for bodyworkers.

How Neutral Space protects your energy and your clients’ healing.

The seven elements of holding space without over-giving.

Why allowing, not forcing, creates deeper healing outcomes.

Amy’s real-life journey through loss, burnout, and rediscovering balance.

(Approx. 48 min episode — reflective, heartfelt, and restorative)

Timestamps:

00:00 Introduction and Welcome Back
03:20 The Hardest Season: My Family’s Journey Through Cancer and Caregiving
10:00 Finding Calm in the Chaos — Living in the Eye of the Hurricane
14:45 Understanding Compassion Fatigue in Massage Therapy
20:10 The Power of Neutral Space — Caring Without Carrying
25:30 When Giving Becomes Too Much: The Balance Between Help and Healing
31:00 Allowing vs. Forcing Outcomes: Trusting the Process
36:15 The Seven Elements of Holding Space
42:00 Burnout vs. Compassion Fatigue — What’s the Difference?
46:10 When the Healer Finally Stops: Rest, Reset, and Recovery
49:00 Returning to Center and Final Reflections

MORE FROM AMY BRADLEY RADFORD:

Discovery Call for Coaching with Amy

Launch  https://www.amybradleyradford.com/launch

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strategist Joanna Sapir about shifting from an “employee mindset” (book every hour!) to leading your practice with clarity and calm.

We dig into realistic boundaries, money stories that sneak in, and why moving from selling single sessions to structured treatment programs helps your clients get better results—while protecting your energy. You’ll hear about a new way to model your business, how to think about enrollment without feeling salesy, and why long-term planning matters for wellness pros. Grab a cup, take a breath, and let’s reframe how you run your practice—so it actually supports the healer you are.

Timestamps:

00:00 Introduction to the Podcast and Guest
02:15 Joanna's Journey to Business Strategy
08:30 The Importance of Leadership in Business
15:45 Creating an Ideal Schedule
22:10 Identifying Your Bullseye Client
30:00 Developing Programs and Treatment Plans
40:20 The Predictable Sales System
50:00 Empowered Practitioner Event
55:30 Conclusion and Final Thoughts

OFFER(S) MENTIONED:

Access to Joanna's upcoming The Empowered Practitioner Event which happens September 15-19, 2025:  https://joannasapir.com/EPEMBS 

Access to Joanna's Three Powerful Systems download: https://joannasapir.com/MBS 

MORE FROM AMY BRADLEY RADFORD:

Discovery Call for Coaching with Amy

Launch  https://www.amybradleyradford.com/launch

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

In this episode of Massage. Business. Success., Amy shares the personal story that inspired her proven 90-Day Referral System—a strategy she created after relaunching her massage practice and realizing her old clients weren’t returning as easily as she’d hoped. What started as a moment of panic turned into one of the most powerful business lessons of her career.

Amy explains why referrals are the most authentic and effective way to build a massage practice, and she breaks down her 3-Part Referral Strategy: how to inspire clients to refer, how to reward them in a way that motivates, and how to welcome new clients so they immediately feel connected. She also explores the ripple effect of referrals, how to avoid overwhelming your schedule, and why trust and gratitude are the foundation of a thriving practice.

This episode isn’t just about filling appointments—it’s about building a business rooted in connection, integrity, and sustainability. Amy’s approach shows massage therapists how to grow a steady, full schedule in 90 days without relying on expensive ads or gimmicks.

Timestamps:

00:00 Introduction to Referral Systems

07:50 Building a Referral Strategy

12:53 Creating Motivation for Referrals

19:46 Incentivizing Referrals

22:56 The Pyramid Effect of Referrals

23:48 The Power of Selective Referrals

28:05 Building Trust Through Referral Systems

31:32 Strategies for Different Stages of Business

36:27 The Importance of Community Engagement

38:47 Creating Meaningful Connections in Business

43:47 The Essence of Relationship-Driven Business

OFFER(S) MENTIONED:

Discovery Call for Coaching with Amy

Launch  https://www.amybradleyradford.com/launch

MORE FROM AMY BRADLEY RADFORD:

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

What would you do if your hands gave out tomorrow?

In this deeply personal and eye-opening episode, Amy Bradley Radford shares the hard-learned lessons from over 30 years in massage therapy—including three career-altering surgeries, full-blown burnout, and the painful wake-up call that made her rethink everything.

You’ll hear:

Whether you're new to the table or decades in, this episode is your permission slip to plan ahead, protect your body, and build a business that supports your future—not just your next client.

This isn’t about fear—it’s about freedom.
Start creating a massage career that’s sustainable, smart, and truly yours.

Massage therapist, massage business, burnout, injury recovery, massage career backup plan, massage income strategies, passive income massage therapy, Amy Bradley Radford, massage podcast, self-care for massage therapists, career longevity massage, holistic business coaching

TIMESTAMPS:

00:00 What Would You Do if You Couldn't Work Tomorrow?

03:00 When Passion Turns into a Trap

13:00 When the Body Says "No"

21:33 Take it From Me...

24:03 "Reverse Engineer" Your Business

26:28 Creating Multiple Revenue Streams

31:01 I Can't Walk Away From Massage

39:24 Dear Younger Self

43:18 You Deserve the Life You Want

OFFER(S) MENTIONED:

1:1 Coaching w/Amy

LAUNCH

LIMITED TIME OFFER: Special Pricing on 1:1 coaching through October 15th, 2025!

$249 (reg $350) book your appointment here: Exclusive Coaching with Amy

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

In this episode of the Massage Business Success Podcast, host Amy Bradley Radford delves into the art of client retention by mastering the understanding of client expectations. Discover why new techniques aren't the key to repeat business, but rather the ability to listen and interpret what clients truly want from their massage experience. 

Amy shares insights on how to align your skills with client motivators like relaxation, stress reduction, and pain management, ensuring that each session meets and exceeds expectations. Tune in to learn how to transform client interactions into lasting relationships by becoming a translator of expectations in the massage world.

TIMESTAMPS:

00:00 Understanding Client Expectations in Massage Therapy

02:10 The Real Listening Gap

03:53 The Unspoken Image

09:37 Relaxation vs. Relief vs. Rescue

15:06 Massage Motivators: Relaxation

17:43 Massage Motivators: Stress Reduction

20:33 Massage Motivators: Pain Management

25:29 Listening Differently = Matching the Right Motivator.

28:44 How to Listen Proactively

31:56 The Listening Challenge

35:15 Recap & Learn More

OFFER(S) MENTIONED:

Massage Your Market (found inside Launch)

MORE FROM AMY BRADLEY RADFORD:

Website

Instagram

Facebook

LinkedIn

Are you feeling stretched too thin, running on empty, or wondering where all your hard work is actually going?

In this empowering and honest episode, Amy walks you through a candid, interactive audit of your massage business—helping you identify where time, energy, and money are slipping through the cracks. Because here’s the truth: most massage therapists aren’t failing… they’re just leaking.

This episode is for you if:

You’ll learn:

Plus: Amy shares an eye-opening reframe around pricing, boundaries, and the emotional toll of “people-pleasing policies” that are holding your business back.

If your business feels like it’s running you instead of the other way around, this episode will hand the reins back to you—with grace, clarity, and a touch of tough love.

Grab some paper and  listen with a pen handy to get ready to reclaim your business one smart shift at a time.

Because you don’t need a new business—you just need to fix the leaks and let your magic flow again. 

TIME STAMPS

00:00 Introduction to the Massage Business Audit
03:41 Identifying Time Leaks in Your Business
06:22 Setting Healthy Boundaries
08:49 Redefining Time and Money in Self-Employment
11:35 The Importance of Planning
13:52 Maximizing Efficiency and Batching Tasks
16:18 Automating Business Processes
21:13 Addressing Energy Leaks
24:10 Understanding Money Leaks
26:26 Realignment and Moving Forward

FREE GUIDE: "Discover Your Value"

FREE Q & A: "What Are Your Questions?" Form

MORE FROM AMY BRADLEY RADFORD:

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

In this heartfelt and illuminating episode, Amy Bradley Radford speaks to every massage therapist, healer, and intuitive business owner who has ever whispered to themselves, “This doesn’t feel like me anymore.”

If you’ve built your business with grit and grace, only to find that it no longer fits who you’ve become—this is your gentle permission slip to change. Amy walks you through the quiet signals of misalignment, the grief and guilt that come with evolving, and the real, practical shifts you can make to reclaim your business as a reflection of your current self—not a past version.

Through vulnerable storytelling, affirming truths, and compassionate coaching, you’ll explore:

How your body and energy reveal it’s time for change

Why grief and guilt show up when letting go of old business models

What it means to realign vs. reinvent

Tiny, courageous edits that honor your growth

Whether you’re craving subtle adjustments or a full business reinvention, this episode will leave you feeling validated, grounded, and inspired to trust your next chapter—even if it’s still whispering.

You are not behind. You are becoming.
And your business? It’s not a monument—it’s a canvas.
Let’s begin.

TIMESTAMPS:

1:18 min - Welcome to the podcast

2:53 min - How do you know when you have outgrown your business model?

5:47 min - Your not wrong for evolving

6:49 min - The guilt and the grief of letting go

10:00 min - What you have been avoiding

10:45 min - Being loyal to yourself

12:07 min - Full permission to shift

14:00 min - Shifting from tender and practical

15:09 min - "Edits" for your business 

20:13 min - Realignment vs. Reinvention

20:45 min - Examples of realignment 

23:20 min - Reinvention... that's much deeper

26:26 min - Have a back up plan

28:16 min - Clarity comes from movement

30:15 min - Hesitating in growth impact you negatively

31:58 min - The best advice I can give you

32:27 min - Let it land and settle

34:32 min - Questions and coaching/journaling moment for your business model 

36:51 min - You are allowed to change

OFFER(S) MENTIONED:

The 5 Journaling Questions Form  

VIP Coaching Experience

MORE FROM AMY BRADLEY RADFORD:

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

If you’ve ever done a happy dance (on the inside) when a client cancels... this one’s for you.

You’re not lazy. You’re not broken. You’re just a massage therapist whose nervous system is waving a tiny white flag—and it’s time we talked about it.

In this raw, real, and ridiculously relatable episode, we’re diving into the secret sigh of relief that happens when your schedule “accidentally” opens up. We’ll unpack why that sweet cancellation feels better than a bubble bath and what it really means when your calendar starts giving you anxiety instead of income.

🔥 Here’s what we’re getting into:

The guilty joy of a last-minute no-show (and why it’s actually a red flag)

Why your business might be low-key gaslighting your nervous system

The “overwork > under-support” trap—and how to escape it with your sanity intact

How to stop using cancellations as your only self-care plan (because yikes… that’s not the vibe)

Permission (yes, permission!) to raise your rates, get real support, and build a schedule that doesn’t make you want to fake your own death

💡 Bonus moments include: business therapy disguised as tough love, schedule rethinks that don’t ruin your bank account, and the radical reminder that you are allowed to rest, too.

So grab your earbuds and your favorite beverage—you’re about to feel seen, supported, and maybe even a little fired up. Your business doesn’t have to drain you. Let’s rebuild it to heal you, too.

🎧 Hit play and start breathing again.

TIMESTAMPS:

01:15 - Welcome

02:51 - When you dread the schedule

05:26 - What is happening when your happy your client cancels

10:33 - Overworked and under supported

17:10 - Constantly over giving

23:50 - Undervaluing yourself and raising prices

28:40 - Ask yourself these questions....

31:13 - Cancelations shouldn't be a form of self care

36:11 - What would you change in your business?

39:29 - Making your dreams a reality

40:00 - Help is not a luxury

43:57 - Circling back: Why are you relieved when clients cancel

OFFERS MENTIONED:

VIP Coaching Package: https://www.amybradleyradford.com/coaching

MORE FROM AMY BRADLEY RADFORD:

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

Are you a massage therapist drowning in laundry instead of living your life? In this game-changing episode, we explore how outsourcing your massage laundry can unlock time freedom, reduce burnout, and boost your business profits.

Join Amy and special guest David Laing as they dive into the real cost of DIY laundry — and how reclaiming your energy can transform your massage therapy career. From mindset shifts to practical tips, this episode is packed with real talk, relatable stories, and a powerful reminder: you became a massage therapist to change lives, not fold towels.

You’ll learn:

Whether you’re just starting out or feeling overwhelmed, this episode will help you work smarter, avoid burnout, and fall back in love with your business.

TIMESTAMPS:

01:46 min - Trading chores for choices

03:30 min - Meet David Laing from Guelph Laundry in Guelph, Ontario, Canada

05:00 min - Laundromat owner

06:28 min - Better serving the massage therapy population

09:05 min - Free up your time

11:20 min - What do massage therapist really want? (more money, no additional hours)

14:00 min - Conserve your energy.... let someone else handle your laundry

24:27 min - Types of changes massage therapists can make to earn more money

26:19 min - The "time calculator" for Massage Therapists (link below - massage business planner)

29:10 min - A sample time calculator

31:57 min - RMT Report on the "Top 5 Mistakes Massage Therapists Make" (link below)

35:57 min - David's dream - exclusive laundry services for massage therapists 

40:50 min - Opportunities to partner with David

Amy's BLOOPER just for fun! - 46:03 min

OFFER(S) MENTIONED:

Massage Business Planner https://sites.google.com/view/massagebusinessplanner/home

Massage Therapy Free Report (ways to increase your income): guelphlaundry.ca/rmtreport

Contact David: info.guelphlaundry.ca

MORE FROM AMY BRADLEY RADFORD:

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

Feeling like your massage business is running you instead of the other way around? It’s time to flip the script. In this high-energy episode, we’re digging into why you’re stuck in energy debt—and how to break free without grinding harder.

You’ll learn simple ways to protect your energy, boost your income, and start running a business that actually supports you. We’ll talk energy conservation hacks, smart outsourcing moves, and how just a few changes can get you hours of your life back. Your energy is your most valuable asset—let’s start treating it that way.

Tune in, get inspired, and take the first step toward a business (and a life) you love!

TIMESTAMPS:

Coming soon.... 

01:22 min - Today 

OFFER(S) MENTIONED:

MORE FROM AMY BRADLEY RADFORD: