Most massage therapists have a menu. Very few are actually using it to build their business.

In this episode, I’m breaking down one of the most overlooked business tools in the massage industry: your menu. Not as a laminated sheet of services. Not as a list of everything you’ve ever learned. But as a system that quietly trains your clients how to spend money with you.

If you’ve been stuck at $65, $75, or $85 per session…
If you’ve added cupping, hot stones, aromatherapy, stretching, and still feel capped…
If your menu has 17 options and you secretly know people only book two of them…

This episode is for you!

We talk about:

Your menu is either working for you… or quietly working against you.

Let’s fix it.

TIMESTAMPS

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This episode is about the year you stop playing small in your massage business — not by working harder or adding more to your plate, but by changing how you think about growth.

So many massage therapists don’t actually have a business problem. They’re skilled, dedicated, and deeply committed to their clients. What tends to hold people back over time isn’t a lack of effort — it’s the set of assumptions we absorbed early in our careers about what’s possible, sustainable, or “just how massage works.”

In this episode, I walk you through why those assumptions quietly become invisible limits — and how updating your mental framework can immediately change how your business feels and functions.

We talk about:

This is not an episode about fixing yourself or blowing up your business. It’s about learning how to think differently so your business can evolve naturally — in a way that supports your energy, your values, and the work you want to keep doing long-term.

If you’ve felt a quiet sense that you’ve outgrown something — but aren’t sure what comes next — this conversation is for you.

TIMESTAMPS:

00:00 – Welcome + the year you stop playing small

00:45 – What if growth isn’t about doing more?

03:30 – Why most massage therapists don’t have a business problem

05:05 – Defining “the box” we all start inside

08:30 – When assumptions quietly limit growth

13:10 – Thinking differently vs. pushing harder

14:05 – How overthinking keeps you stuck

18:40 – Why clarity comes after action, not before

22:30 – Energy as information in your business

29:15 – How to start moving forward without overhauling everything

35:40 – Small experiments that build confidence

42:10 – Letting your business evolve with you

48:30 – Carrying this mindset forward + closing thoughts

OFFERS MENTIONED IN THE PODCAST:

Hire Amy as your business coach! https://forms.gle/8fX1mLawrRTwZ7Xs6

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As we step into a new year, I wanted to begin with a conversation that feels grounding, honest, and deeply supportive of the long road we walk as massage therapists.

In this episode of the Massage Business Success Podcast, I sit down with Lauriann Greene — author of Save Your Hands and one of the earliest voices in our profession speaking openly about injury prevention, awareness, and career longevity.

I first discovered Lauriann’s work early in my own career, when my body was already sending warning signs. Decades later, her message feels even more relevant.

Together, we talk about:

Why injury isn’t inevitable — but awareness is essential

How subtle habits at the table quietly shape your future

The emotional and mental patterns that lead therapists toward burnout and pain

Why ergonomics alone isn’t enough

And how small, compassionate shifts can extend both your career and your energy

Lauriann also shares what’s new in the newly released 3rd edition of Save Your Hands, including expanded insights on mindfulness, breath, emotional tension, and daily rituals that help therapists stay present — not depleted.

If you’re entering this year asking yourself how to protect your body, your hands, and the work you love, this conversation is for you.

Timestamps

00:00 – Welcome + introducing Lauriann Greene

04:40 – Laurianne's injury during massage school

10:30 – How Save Your Hands was created

15:15 – What’s new in the 3rd edition

19:20 – Awareness, breath, and mini-breaks at the table

27:00 – How habits quietly create injury

34:50 – Morning rituals & emotional awareness

40:45 – Ergonomics beyond body mechanics

42:40 – Why side-lying matters

48:00 – Discount, longevity, and closing thoughts

OFFER(S) MENTIONED:

Purchase “Save Your Hands” with 20% off: SAVE YOUR HANDS

OFFER VALID UNITL JANUARY 31st, 2026

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What started as a conversation about “when your business becomes the boss” quickly turned into one of the most honest and empowering deep dives into clinic ownership I’ve had on the show.

In this episode, I talk with Krista Dicks, RMT — host of The Radical Massage Therapist podcast and clinic owner with Align Massage Therapy. Krista brings 19 years of hands-on experience and 3 years of clinic ownership wisdom. She opens up about her journey into leadership, the mentorship that shaped her, and how she’s built a successful clinic while still protecting her boundaries, her energy, and her life outside the treatment room.

We talk about:

If you’re a massage therapist thinking about hiring, renting rooms, growing a team, or stepping into ownership… or if you already own a clinic and want it to feel lighter, simpler, and more aligned — this conversation will feel like a breath of fresh air.

Timestamps

00:00 Taking Back Control: The Business of Massage Therapy
02:43 Lessons from Mentorship: The Importance of Guidance
05:28 Finding Balance: Managing Expectations and Team Dynamics
08:31 The Thermostat Dilemma: A Lesson in Leadership
11:18 Hiring Practices: Building a Cohesive Team
14:30 Navigating Challenges: The Reality of Clinic Ownership
17:25 Unlocking Potential: Supporting Therapist Growth
20:09 The Business Model: Success in Collaboration
30:57 Empowering Clients and Staff
33:19 The Importance of Mentorship
34:09 Taking Ownership in Business
37:52 Navigating Entitlement in the Massage Industry
39:44 Defining Success in Massage Therapy
41:20 Building a Successful Clinic
51:15 Creating Freedom Through Business Systems

MORE FROM AMY BRADLEY RADFORD:

Discovery Call for Coaching with Amy

Launch  https://www.amybradleyradford.com/launch

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Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

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In this deeply personal and professional episode, Amy Bradley Radford opens up about her most difficult season — walking through cancer diagnoses, loss, and caregiving across her family — and how those experiences reshaped her understanding of Neutral Space, compassion, and healing.

Amy shares how even healers reach a breaking point, what compassion fatigue really looks like for massage therapists, and how to return to center through grounding, allowing, and letting go. With honesty, humor, and heart, she offers a map for staying steady in the storm — whether that storm is at the massage table or in your own life.

You’ll learn:

What compassion fatigue looks and feels like for bodyworkers.

How Neutral Space protects your energy and your clients’ healing.

The seven elements of holding space without over-giving.

Why allowing, not forcing, creates deeper healing outcomes.

Amy’s real-life journey through loss, burnout, and rediscovering balance.

(Approx. 48 min episode — reflective, heartfelt, and restorative)

Timestamps:

00:00 Introduction and Welcome Back
03:20 The Hardest Season: My Family’s Journey Through Cancer and Caregiving
10:00 Finding Calm in the Chaos — Living in the Eye of the Hurricane
14:45 Understanding Compassion Fatigue in Massage Therapy
20:10 The Power of Neutral Space — Caring Without Carrying
25:30 When Giving Becomes Too Much: The Balance Between Help and Healing
31:00 Allowing vs. Forcing Outcomes: Trusting the Process
36:15 The Seven Elements of Holding Space
42:00 Burnout vs. Compassion Fatigue — What’s the Difference?
46:10 When the Healer Finally Stops: Rest, Reset, and Recovery
49:00 Returning to Center and Final Reflections

MORE FROM AMY BRADLEY RADFORD:

Discovery Call for Coaching with Amy

Launch  https://www.amybradleyradford.com/launch

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

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If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strategist Joanna Sapir about shifting from an “employee mindset” (book every hour!) to leading your practice with clarity and calm.

We dig into realistic boundaries, money stories that sneak in, and why moving from selling single sessions to structured treatment programs helps your clients get better results—while protecting your energy. You’ll hear about a new way to model your business, how to think about enrollment without feeling salesy, and why long-term planning matters for wellness pros. Grab a cup, take a breath, and let’s reframe how you run your practice—so it actually supports the healer you are.

Timestamps:

00:00 Introduction to the Podcast and Guest
02:15 Joanna's Journey to Business Strategy
08:30 The Importance of Leadership in Business
15:45 Creating an Ideal Schedule
22:10 Identifying Your Bullseye Client
30:00 Developing Programs and Treatment Plans
40:20 The Predictable Sales System
50:00 Empowered Practitioner Event
55:30 Conclusion and Final Thoughts

OFFER(S) MENTIONED:

Access to Joanna's upcoming The Empowered Practitioner Event which happens September 15-19, 2025:  https://joannasapir.com/EPEMBS 

Access to Joanna's Three Powerful Systems download: https://joannasapir.com/MBS 

MORE FROM AMY BRADLEY RADFORD:

Discovery Call for Coaching with Amy

Launch  https://www.amybradleyradford.com/launch

Website  https://amybradleyradford.com/

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Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

In this episode of Massage. Business. Success., Amy shares the personal story that inspired her proven 90-Day Referral System—a strategy she created after relaunching her massage practice and realizing her old clients weren’t returning as easily as she’d hoped. What started as a moment of panic turned into one of the most powerful business lessons of her career.

Amy explains why referrals are the most authentic and effective way to build a massage practice, and she breaks down her 3-Part Referral Strategy: how to inspire clients to refer, how to reward them in a way that motivates, and how to welcome new clients so they immediately feel connected. She also explores the ripple effect of referrals, how to avoid overwhelming your schedule, and why trust and gratitude are the foundation of a thriving practice.

This episode isn’t just about filling appointments—it’s about building a business rooted in connection, integrity, and sustainability. Amy’s approach shows massage therapists how to grow a steady, full schedule in 90 days without relying on expensive ads or gimmicks.

Timestamps:

00:00 Introduction to Referral Systems

07:50 Building a Referral Strategy

12:53 Creating Motivation for Referrals

19:46 Incentivizing Referrals

22:56 The Pyramid Effect of Referrals

23:48 The Power of Selective Referrals

28:05 Building Trust Through Referral Systems

31:32 Strategies for Different Stages of Business

36:27 The Importance of Community Engagement

38:47 Creating Meaningful Connections in Business

43:47 The Essence of Relationship-Driven Business

OFFER(S) MENTIONED:

Discovery Call for Coaching with Amy

Launch  https://www.amybradleyradford.com/launch

MORE FROM AMY BRADLEY RADFORD:

Website  https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

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LinkedIn https://www.linkedin.com/in/amybradleyradford/

What would you do if your hands gave out tomorrow?

In this deeply personal and eye-opening episode, Amy Bradley Radford shares the hard-learned lessons from over 30 years in massage therapy—including three career-altering surgeries, full-blown burnout, and the painful wake-up call that made her rethink everything.

You’ll hear:

Whether you're new to the table or decades in, this episode is your permission slip to plan ahead, protect your body, and build a business that supports your future—not just your next client.

This isn’t about fear—it’s about freedom.
Start creating a massage career that’s sustainable, smart, and truly yours.

Massage therapist, massage business, burnout, injury recovery, massage career backup plan, massage income strategies, passive income massage therapy, Amy Bradley Radford, massage podcast, self-care for massage therapists, career longevity massage, holistic business coaching

TIMESTAMPS:

00:00 What Would You Do if You Couldn't Work Tomorrow?

03:00 When Passion Turns into a Trap

13:00 When the Body Says "No"

21:33 Take it From Me...

24:03 "Reverse Engineer" Your Business

26:28 Creating Multiple Revenue Streams

31:01 I Can't Walk Away From Massage

39:24 Dear Younger Self

43:18 You Deserve the Life You Want

OFFER(S) MENTIONED:

1:1 Coaching w/Amy

LAUNCH

LIMITED TIME OFFER: Special Pricing on 1:1 coaching through October 15th, 2025!

$249 (reg $350) book your appointment here: Exclusive Coaching with Amy

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In this episode of the Massage Business Success Podcast, host Amy Bradley Radford delves into the art of client retention by mastering the understanding of client expectations. Discover why new techniques aren't the key to repeat business, but rather the ability to listen and interpret what clients truly want from their massage experience. 

Amy shares insights on how to align your skills with client motivators like relaxation, stress reduction, and pain management, ensuring that each session meets and exceeds expectations. Tune in to learn how to transform client interactions into lasting relationships by becoming a translator of expectations in the massage world.

TIMESTAMPS:

00:00 Understanding Client Expectations in Massage Therapy

02:10 The Real Listening Gap

03:53 The Unspoken Image

09:37 Relaxation vs. Relief vs. Rescue

15:06 Massage Motivators: Relaxation

17:43 Massage Motivators: Stress Reduction

20:33 Massage Motivators: Pain Management

25:29 Listening Differently = Matching the Right Motivator.

28:44 How to Listen Proactively

31:56 The Listening Challenge

35:15 Recap & Learn More

OFFER(S) MENTIONED:

Massage Your Market (found inside Launch)

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Are you feeling stretched too thin, running on empty, or wondering where all your hard work is actually going?

In this empowering and honest episode, Amy walks you through a candid, interactive audit of your massage business—helping you identify where time, energy, and money are slipping through the cracks. Because here’s the truth: most massage therapists aren’t failing… they’re just leaking.

This episode is for you if:

You’ll learn:

Plus: Amy shares an eye-opening reframe around pricing, boundaries, and the emotional toll of “people-pleasing policies” that are holding your business back.

If your business feels like it’s running you instead of the other way around, this episode will hand the reins back to you—with grace, clarity, and a touch of tough love.

Grab some paper and  listen with a pen handy to get ready to reclaim your business one smart shift at a time.

Because you don’t need a new business—you just need to fix the leaks and let your magic flow again. 

TIME STAMPS

00:00 Introduction to the Massage Business Audit
03:41 Identifying Time Leaks in Your Business
06:22 Setting Healthy Boundaries
08:49 Redefining Time and Money in Self-Employment
11:35 The Importance of Planning
13:52 Maximizing Efficiency and Batching Tasks
16:18 Automating Business Processes
21:13 Addressing Energy Leaks
24:10 Understanding Money Leaks
26:26 Realignment and Moving Forward

FREE GUIDE: "Discover Your Value"

FREE Q & A: "What Are Your Questions?" Form

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