This episode is about the year you stop playing small in your massage business — not by working harder or adding more to your plate, but by changing how you think about growth.

So many massage therapists don’t actually have a business problem. They’re skilled, dedicated, and deeply committed to their clients. What tends to hold people back over time isn’t a lack of effort — it’s the set of assumptions we absorbed early in our careers about what’s possible, sustainable, or “just how massage works.”

In this episode, I walk you through why those assumptions quietly become invisible limits — and how updating your mental framework can immediately change how your business feels and functions.

We talk about:

This is not an episode about fixing yourself or blowing up your business. It’s about learning how to think differently so your business can evolve naturally — in a way that supports your energy, your values, and the work you want to keep doing long-term.

If you’ve felt a quiet sense that you’ve outgrown something — but aren’t sure what comes next — this conversation is for you.

TIMESTAMPS:

00:00 – Welcome + the year you stop playing small

00:45 – What if growth isn’t about doing more?

03:30 – Why most massage therapists don’t have a business problem

05:05 – Defining “the box” we all start inside

08:30 – When assumptions quietly limit growth

13:10 – Thinking differently vs. pushing harder

14:05 – How overthinking keeps you stuck

18:40 – Why clarity comes after action, not before

22:30 – Energy as information in your business

29:15 – How to start moving forward without overhauling everything

35:40 – Small experiments that build confidence

42:10 – Letting your business evolve with you

48:30 – Carrying this mindset forward + closing thoughts

OFFERS MENTIONED IN THE PODCAST:

Hire Amy as your business coach! https://forms.gle/8fX1mLawrRTwZ7Xs6

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