Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists.

Listen in to discover why it’s important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe container.

This week on the Do It With Intention Podcast:

• Find the inspiration to create a fresh and fearless fee structure for your massage or bodywork practice.

• Learn how tipping — do I or don’t I? how much? when? — can create an unsafe sense in a client’s unconscious.

• Discover why customers are growing weary, if not wary, of businesses that traditionally did not accept tips and now do.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client.

Tune in to learn some simple rules that will help with your boundaries around time management.

Remember, it’s your business and your boundaries!

“Once you decide how long to wait for a client, you’ve got to stick to that decision, no matter what. No excuses. You’ve got to stick to it.”

This week on the Do It With Intention Podcast:

• Find out how to be proactive so clients don’t arrive late.

• And how to gracefully honor boundaries around time management so both you and your clients get the best possible results from your work together.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

• Have a question you’d like answered on the podcast? Shoot me an email!

In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business.

Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine.

If you’re considering making a pivot in your own business, you’ll love this episode!

“I think it’s important to remember the old adage ‘Don’t put all your eggs in one basket.’ Even if you’re happy where you are, there are other things in life.” —Anita Schill

This week on the Do It With Intention Podcast:

• Learn how Anita’s early nursing career led her to the study of disease prevention and promoting health in the workplace.

• And how a high level and rewarding job suddenly became unfulfilling as her interest in energy medicine intensified — and guidance arrived.

• Discover what the energy body is and how it can have a positive, non-invasive effect on so many illnesses.

• And why a bodyworker should be able to explain in a concise way what they do so potential clients understand it thoroughly.

Resources from this episode:

Initially a registered nurse, Dr. Anita Schill earned her doctorate degree from The Johns Hopkins University School of Hygiene and Public Health (now the Bloomberg School of Public Health). While her career has chiefly focused on the safety, health, and well-being of workers, her passion for yoga soon emerged. She is a registered yoga teacher at the 500-hour level (RYT 500) and certified as a yoga therapist by the International Association of Yoga Therapists (C-IAYT). Dr. Schill’s personal commitment to energy medicine inspired her to pursue her passion for the health and well-being of individuals and establish her private practice, Bliss Zone Energy Medicine, LLC.

• See Anita’s website here.

• Contact Anita here.

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this week’s inspiring installment I talk about self-motivation and why it’s so important as your grow your massage or bodywork business.

“What do I mean by betting on myself? I may not know everything that I need to know, and I may need to ask for help. When that help comes in I’m going to bet on myself and do everything in my power to be successful. That’s betting on yourself.”

This week on the Do It With Intention Podcast:

• Learn how to motivate yourself to follow through to reach your goals — even if it begins with baby steps.

• And how simply reaching out, getting support, and believing in yourself can be the spark that will lead to a more prosperous practice.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this week’s show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business.

Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself.

This week on the Do It With Intention Podcast:

• Learn how automating everything — contrary to what you might think — can quickly derail a successful marketing or communication strategy.

• How automated templates can often come across as transactional — NOT what your potential clients are looking for.

• How to implement 3 strategies for personal connection in your marketing.

Resources from this episode:

• Grab your free practice-building resources here!

• Join us for the Summer Reset Challenge!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

• Have a question you’d like answered on the podcast? Shoot me an email!

In this week’s episode I talk about the 4 easiest — and most strategic — ways to build your practice.

Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice.

This week on the Do It With Intention Podcast:

• Learn how to decide if new ideas are right for your business by asking these key questions.

• How using attract strategies (memberships, subscriptions, discounts) can often lead to customer confusion and frustration.

• Find out the best ways to be clear and intentional about improving your business instead of chasing shiny objects and the latest marketing fads.

   

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

• Have a question you’d like answered on the podcast? Shoot me an email!

In today’s episode of Listener Questions, I discuss a topic that can be really intimidating and scary— but it doesn’t have to be.

Tune in to learn how outreach is a wonderful way to build your massage or bodywork practice, and learn some reasons why it doesn’t automatically spell r-i-v-a-l-r-y.

This week on the Do It With Intention Podcast:

• Learn simple ways to avoid “competition” with other practitioners.

• And how coming from a place of neutral — being detached from the outcome — can help your own outreach.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive.

Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels.

This week on the Do It With Intention Podcast:

• Learn how to take a pause and instead do something that takes you out of your business mindset and reconnects you with the person you are.

• And about how trying too hard — clinging, grasping, desperate — can turn potential clients off.

• Then, find out some ideas to truly connect with people — human to human, not practitioner to client — and how this connection is often the best way to market your business.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In today’s Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us.

Tune in to find out why that’s not always a good idea.

This week on the Do It With Intention Podcast:

• Learn why as bodyworkers it’s not our job to suggest extra work for our clients.

• Find out some savvy ideas you can substitute for assigning homework.

• And how being “bossy” is hardly ever a good idea when addressing clients.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

"How do I tell my clients they'll probably need to come in for more than one appointment?"

In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists.

Listen in as we delve into how to explain to your clients why multiple sessions may get them the results they’re looking for.

This week on the Do It With Intention Podcast:

• How to differentiate different types of care in your practice

• Outlining which care is appropriate for each client

• And how to let your clients know they may need more than one session without scaring them off