Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

In this week's high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence.

I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity).

This week on the Do It With Intention Podcast:

• Learn why images "above the fold" are so important and how to use them wisely.

• Find out how to make sure potential clients arriving at your website resonate with you and your work.

• And why promoting yourself is a good thing if done authentically and intentionally.

Resources from this episode:

• Learn about the Personalized Website Review Package.

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

This week's episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level.

Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren't sure what to do.

Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad — and unsolicited.

This week on the Do It With Intention Podcast:

• Learn 3 questions to ask yourself when someone gives you business advice.

• And how the energy and confidence you put out into the world can help you avert random encounters with those seeking to improve your massage or bodywork business.
  
  

  Resources from this episode:

  • Grab your free practice-building resources here!

  • Check out my website

  • The Bodywork Project

  • YouTube massage business videos

In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals.

Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural next steps instead of chasing every new marketing trick on the internet.

This week on the Do It With Intention Podcast:

• Find out how Heather settled into her own practice by making smart investments (electric massage table? yes, please!)

• Why despite having earned an MBA, she seeks coaching help — from multiple sources — for the business side of her practice.

• What to look for when you need support for your practice.

Resources from this episode:

Heather Longoria is a bodyworker and coach who helps clients slow down and listen in, so that they can heal and thrive. With the help of a tailored blend of meditation, CranioSacral Therapy, and somatic practices, clients discover more space to be human.

• See Heather's website here.

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

This week's episode revolves around the crucial topic of getting help on the business side of your massage or bodywork business.

Tune in to learn how to go about asking for support, where to look for help, and how to connect with a potential mentor/adviser/coach.

This week on the Do It With Intention Podcast:

• Learn what to look for in getting support for your business — and what to avoid (spoiler alert: you can't google your way to a successful practice).

• Find out why learning your modality is a lot like growing a business, i.e., you need mentors to teach you the gaps in your knowledge base.

• And why now is the best time to seek support.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In today's episode I do a deep dive into certification — why to pursue it and how it will (or won't) affect your massage or bodywork business.

Tune in to learn the pros and cons of certification and whether it is for you.

This week on the Do It With Intention Podcast:

• Find out how getting certified in a modality can build confidence, which often leads to a better practice and more business.

• Learn why mastery in your modality still requires a solid business foundation for success, and a solid plan to build that foundation.

• And why even with certification, you'll still need to do the work to attract clients to your practice.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help.

In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business.

This week on the Do It With Intention Podcast:

• Learn why trying to build a successful, sustainable business without help from outside resources just … does … not … work.

• Find out why it's always beneficial to lean into support, especially on the business side of your practice and particularly when you need it most.

• And receive guidance to get where you want to go a lot faster.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this final episode of 2023 I ask a simple question that should be answered by every massage and bodywork practitioner: Have you made a true commitment to your practice?

Listen in to learn 3 things you can do right now to get you on a path toward a successful and sustainable practice in 2024.

This week on the Do It With Intention Podcast:

• Learn how achieving mastery, otherwise known as "practice makes perfect," can lead to clients getting better results, which leads to an ideal practice.

• Find out how improving your skills is only effective if you also learn to create a strong business foundation for your practice.

• Why admitting you need help to improve your practice is a positive, not a negative, step.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

In this week's podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path.

This week on the Do It With Intention Podcast:

• Learn how to use integrity to enhance your bodywork sessions AND your business.

• Find out how to identify "imposter syndrome," and how to work through it.

• Learn why support and guidance are so important to both your own health and the health of your business.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

It's time to reflect on your massage or bodywork business — where it's going, where you want it to be, and how you're going to get it from here to there.

Tune in and hear several ways bodyworkers define success, and get ready to redefine your own idea of what being successful means to you.

This week on the Do It With Intention Podcast:

• Find out the best ways to achieve accuracy when defining success — and some ways to avoid creating foggy intentions.

• Discover why a simple goal of making more money or seeing more clients is often ambiguous and unachievable.

• Learn why the goalposts often change when you try to define success, and how you can reframe your intention to enhance your clarity.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos

This time of year is often a challenge for bodyworkers, but it doesn't have to be. As we approach the holiday season, in this week's episode I explore a few ways to respond when times are rough — in your massage and bodywork business, and in the world in general.

This week on the Do It With Intention Podcast:

• Learn why it's important to remember that when business is slow, it's probably not about you. We'll talke about how you can not take it personally.

• Find out what the feast or famine cycle is and how to avoid it.

• And the one thing in your marketing that is absolutely essential.

Resources from this episode:

• Grab your free practice-building resources here!

• Check out my website

• The Bodywork Project

• YouTube massage business videos